Microsoft Wants WinPhone to Bump Apple to Third Place in 2015
June 18, 2014 12:27 PM
comment(s) - last by
Microsoft also says it plans to be #1 in the enterprise wireless market
While it's still working to crystallize
its new devices unit's
plan for upcoming Windows Phone releases and adjust its marketing message for the platform, Microsoft Corp. (MSFT) is already making bold predictions for the future. In London this week, it held an event called "
" looking to sell business on
Windows Phone 8.1
and give them
a peek of what's to come
Microsoft's Windows Phone UK director Leila Martine laid out her vision of how Microsoft can beat out Google Inc.'s (
) Android and Apple, Inc.'s (
) iOS in the business sector. Microsoft sees the enterprise wireless devices market as a crucial sector for its growth, as it's perhaps the most universally embraced enterprise workstation and server vendor. And with BlackBerry, Ltd. (
) currently riding into the sunset, the fittest challenger looks poised to inherit a lucrative series of enterprise device contracts.
the UK publication
, Ms. Martine said that iOS trails Windows Phone in price and choice, while Android
trails it in security
. She comments:
Our ambition is to be number one in the business market and my ambition is to achieve that within the next year. We want to be taking share from across the board.
When you think of Apple, how many CEOs and CIOs really want to pay for their employees to use an expensive premium device when they can choose from a full range of devices? With Android, Apple and BlackBerry, there are continued concerns about the fragmentation of the ecosystem, the segmentation of the experience and also the level of malware.
Leila Martine, Microsoft's Windows Phone UK director [Image Source: Mobile News UK]
Windows Phone currently sits in third place in the global smartphone market. In January 2014, one survey --
Kantar Worldpanel ComTech
-- indicated Microsoft had risen to an 11.5 percent stake of new smartphone sales, however its inevitably rocky integration of Nokia Devices has depressed that stake slightly to 9.5 percent.
Ms. Martine acknowledged to the UK publication that Windows Phone 8.1 rolled out a bit slow, but she vowed that Microsoft would spend heavily to push the platform higher, now that Windows Phone 8.1 devices are at last shipping to customers. She states:
The industry is hyper-competitive, the growth is slowing down and that is putting a lot of pressure on manufacturers. The fact that we were the fastest growing OS last year gives us a really good platform to build on our momentum.
In the next year, Ms. Martine says Microsoft is also targeting twenty percent global share in the market -- a number which would likely propel it past Apple.
Mobile News UK
This article is over a month old, voting and posting comments is disabled
RE: OK so MS wants to climb to the #2 spot...
6/21/2014 5:01:25 AM
Fair enough, but please do not keep doing it:-)
The EU is a union of countries that are all democratic and also pretty high standards with regard to human rights, having low corruption (although not all members are top notch in that regards), where as if you say Europe that includes fx. a part of Russia(Moscow is geographical located in Europe) and other places where Human rights, Democracy and so on is severely lacking or worse.
On the why WP has a bigger market share here then it's all speculation, but my guess it's not about price but rather it could some of these factors.
- Some are not buying a WP they are buying a Nokia.
- Nokia has perhaps bigger recognition there than in the US. For sure Nokia has been very big here and it is a EU company.
- Android, Google, Motorola, Blackberry, Apple and more have bigger recognition than Nokia in the US ie. that could mean less people going for a Nokia.
- Some of the more informed buyers may fx. find the Nokia navigation software above Google and Apple offerings. Fx. supposedly the map data from Nokia are of higher quality for this region than what the others offer.
I work at at a company based around IT and get people asking me if I'd recommend getting a WP, but there are also some which were making jokes about it however that stopped when I showed them what it is. I'm in no doubt that the WP market share will go up - at least in my mediate surroundings. Some will get it because they have had enough of Apple, others because they can see the advantages.
"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
Windows Phone 8.1 Update 1: Making Touchless Gestures More Than a Gimmick
June 9, 2014, 3:20 PM
Microsoft Now Officially Owns Nokia Devices
April 25, 2014, 4:57 PM
Windows Phone 8.1 -- Microsoft's Impressive Update in Pictures
April 4, 2014, 9:12 AM
Android has 97 Percent of Mobile Malware, But Nearly None in the U.S.
March 26, 2014, 7:02 PM
Quick Note: Google Chromebooks Now Coming with 1TB of Google Drive Space
November 21, 2014, 1:20 PM
Xiaomi Aims to be #1 Smartphone OEM Within 10 Years, Apple Urges Caution
November 21, 2014, 9:33 AM
Quick Note: Samsung's Request to Dismiss Microsoft Lawsuit is Rejected
November 20, 2014, 12:53 PM
Amazon Offers "The Washington Post" Free for Six Months to Kindle Fire Owners
November 20, 2014, 7:41 AM
Apple Watch Screen Resolution, App Limitations are Laid Bare by Developer Kit
November 19, 2014, 11:31 PM
Apple Replaces “FREE” Label with “GET” on App Downloads in iTunes App Store
November 19, 2014, 5:38 PM
Most Popular Articles
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Sweden Mulls Labelling "Sexist" Video Games in the Wake of Gamergate
November 17, 2014, 2:00 PM
Nokia Lumia 635 LTE Windows Phone is Only $40 at Best Buy on Black Friday
November 18, 2014, 11:59 AM
It's Official: Twitter is Profitable "Junk"
November 16, 2014, 10:45 PM
Apple Releases OS X 10.10.1 Yosemite, iOS 8.1.1 Updates
November 17, 2014, 1:43 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information