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Microsoft also says it plans to be #1 in the enterprise wireless market

While it's still working to crystallize its new devices unit's plan for upcoming Windows Phone releases and adjust its marketing message for the platform, Microsoft Corp. (MSFT) is already making bold predictions for the future.  In London this week, it held an event called "Business Transformed" looking to sell business on Windows Phone 8.1 and give them a peek of what's to come.
 
Microsoft's Windows Phone UK director Leila Martine laid out her vision of how Microsoft can beat out Google Inc.'s (GOOG) Android and Apple, Inc.'s (AAPL) iOS in the business sector.  Microsoft sees the enterprise wireless devices market as a crucial sector for its growth, as it's perhaps the most universally embraced enterprise workstation and server vendor.  And with BlackBerry, Ltd. (TSE:BB) currently riding into the sunset, the fittest challenger looks poised to inherit a lucrative series of enterprise device contracts.
 
Speaking to the UK publication Mobile News, Ms. Martine said that iOS trails Windows Phone in price and choice, while Android trails it in security.  She comments:

Our ambition is to be number one in the business market and my ambition is to achieve that within the next year.  We want to be taking share from across the board.

When you think of Apple, how many CEOs and CIOs really want to pay for their employees to use an expensive premium device when they can choose from a full range of devices?  With Android, Apple and BlackBerry, there are continued concerns about the fragmentation of the ecosystem, the segmentation of the experience and also the level of malware.

Leila Martine
Leila Martine, Microsoft's Windows Phone UK director [Image Source: Mobile News UK]

Windows Phone currently sits in third place in the global smartphone market.  In January 2014, one survey -- Kantar Worldpanel ComTech -- indicated Microsoft had risen to an 11.5 percent stake of new smartphone sales, however its inevitably rocky integration of Nokia Devices has depressed that stake slightly to 9.5 percent.
 
Ms. Martine acknowledged to the UK publication that Windows Phone 8.1 rolled out a bit slow, but she vowed that Microsoft would spend heavily to push the platform higher, now that Windows Phone 8.1 devices are at last shipping to customers.  She states:

The industry is hyper-competitive, the growth is slowing down and that is putting a lot of pressure on manufacturers.  The fact that we were the fastest growing OS last year gives us a really good platform to build on our momentum.

In the next year, Ms. Martine says Microsoft is also targeting twenty percent global share in the market -- a number which would likely propel it past Apple.

Source: Mobile News UK





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RE: OK so MS wants to climb to the #2 spot...
By NellyFromMA on 6/19/2014 10:28:05 AM , Rating: 2
MS decision to offer the OS for free is a very recent development by the industries standards.

It will take at least another 8-12 months at least before the effects of that decision can be assessed in any meaningful way.

Saying they need to pay OEMs to develop devices with the OS is jumping the gun to say the least.

MS prerogative IS to best the competition. If they didn't say so, that would be consigning itself to also-ran. They haven't "lost" until they have gone bankrupt or quit competing in a particular sector. Just ask Apple.

That said, its a tall order and proclamation.


By haukionkannel on 6/22/2014 4:16:21 PM , Rating: 2
MS is going to best competition with corporate features. Corporate can control what apps are in corporate phones, those apps work nicely together with MS desktop apps, MS phones can share the same corporate intranet as desktop computers... etc.
So very big deal to corpotares, not to normal users.
So they are really going to best competition with their own weapons. But how usefull will that be to nornal customers? In short run, not so, but in long run they can use same apps with their home phones as their work phones can be a big thing. Why "everybody" uses MS office, while Lipbre office is free? Why everyone use Windows in their home computer, while Linux is free? The MS is trying to do the same with windows phones.


"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes













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