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Microsoft also says it plans to be #1 in the enterprise wireless market

While it's still working to crystallize its new devices unit's plan for upcoming Windows Phone releases and adjust its marketing message for the platform, Microsoft Corp. (MSFT) is already making bold predictions for the future.  In London this week, it held an event called "Business Transformed" looking to sell business on Windows Phone 8.1 and give them a peek of what's to come.
 
Microsoft's Windows Phone UK director Leila Martine laid out her vision of how Microsoft can beat out Google Inc.'s (GOOG) Android and Apple, Inc.'s (AAPL) iOS in the business sector.  Microsoft sees the enterprise wireless devices market as a crucial sector for its growth, as it's perhaps the most universally embraced enterprise workstation and server vendor.  And with BlackBerry, Ltd. (TSE:BB) currently riding into the sunset, the fittest challenger looks poised to inherit a lucrative series of enterprise device contracts.
 
Speaking to the UK publication Mobile News, Ms. Martine said that iOS trails Windows Phone in price and choice, while Android trails it in security.  She comments:

Our ambition is to be number one in the business market and my ambition is to achieve that within the next year.  We want to be taking share from across the board.

When you think of Apple, how many CEOs and CIOs really want to pay for their employees to use an expensive premium device when they can choose from a full range of devices?  With Android, Apple and BlackBerry, there are continued concerns about the fragmentation of the ecosystem, the segmentation of the experience and also the level of malware.

Leila Martine
Leila Martine, Microsoft's Windows Phone UK director [Image Source: Mobile News UK]

Windows Phone currently sits in third place in the global smartphone market.  In January 2014, one survey -- Kantar Worldpanel ComTech -- indicated Microsoft had risen to an 11.5 percent stake of new smartphone sales, however its inevitably rocky integration of Nokia Devices has depressed that stake slightly to 9.5 percent.
 
Ms. Martine acknowledged to the UK publication that Windows Phone 8.1 rolled out a bit slow, but she vowed that Microsoft would spend heavily to push the platform higher, now that Windows Phone 8.1 devices are at last shipping to customers.  She states:

The industry is hyper-competitive, the growth is slowing down and that is putting a lot of pressure on manufacturers.  The fact that we were the fastest growing OS last year gives us a really good platform to build on our momentum.

In the next year, Ms. Martine says Microsoft is also targeting twenty percent global share in the market -- a number which would likely propel it past Apple.

Source: Mobile News UK



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RE: OK so MS wants to climb to the #2 spot...
By atechfan on 6/19/2014 5:50:35 AM , Rating: 2
She actually did state how. MS is going back to their traditional strength, enterprise. MS has way more weight in the enterprise sector than Apple or Google. They wasted a lot of time chasing fickle consumers when they should have been focusing on what they do best. Instead of chasing Apple, they should have been swallowing the market Blackberry was losing. Now it appears that they are realizing that.

I also think Windows Phone 7 was a mistake. They took Windows Mobile, kept the same kernel, but chopped most of the features, then killed it shortly after releasing it. I know they wanted something simpler out there quick to respond to iOS, but they should have just waited until Windows Phone 8 was ready. Abandoning Windows Phone 7 left a bad taste with early adopters. If they had waited, it would have been better, even if it meant being a bit later to market. It would have avoided people buying new phones with an OS that lost support not long after it was released.


RE: OK so MS wants to climb to the #2 spot...
By Reclaimer77 on 6/19/2014 8:33:00 AM , Rating: 1
So you're saying Microsoft's strategy has been wrong entirely from the start. Windows Phone 7 was handled poorly and turned people off. And that Microsoft has just now figured out what it's doing, sorta, when it comes to mobile.

Wow...I have been roasted alive and called a Microsoft "hater" by you and Mitch for saying the same things you're saying here.

But I guess when you view a company as your family, it's okay to criticize them. Only "outsiders" can't...


RE: OK so MS wants to climb to the #2 spot...
By atechfan on 6/20/2014 6:00:18 AM , Rating: 2
Yes, that is exactly what I am saying. I don't see Microsoft as "family", I see them as a large part of my investment portfolio. When they take actions that have the potential to drive share price down, I am critical. I would have agreed with you if you had said this. I only respond negatively to bogus criticism, like when people say that Windows 8 doesn't work with keyboard and mouse, which makes no sense.

You, on the other hand, are the one with attachment issues involving Google and Samsung. You have no logical reason to defend them as ferociously as you do. There is no financial attachment that you have divulged, so it looks like rabid fanboism. You go on the attack whenever someone criticises either company.

You completely ignore the fact that I have praised things like the Google satellite company purchase, and the drone company purchase. These were both very smart decisions that tie completely into Google's overall strategy. Unlike you, I can see when a company whose products I use does poorly and when a company whose products I don't use does well. There is no emotional attachment for me, they are just corporations.


RE: OK so MS wants to climb to the #2 spot...
By Reclaimer77 on 6/20/2014 4:34:25 PM , Rating: 2
quote:
You, on the other hand, are the one with attachment issues involving Google and Samsung.


Uhh they aren't part of my "Investment portfolio", fool.

How is it that in your head I'M more biased than you? You sit here and cheerlead for Microsoft because you're financially motivated to do so. Know what that makes you? A shill!

Your logic here is...amazing. You've admitted you only criticize Microsoft when the share price might go down. And that somehow makes you LESS biased than me? Just..lmao! That's the OPPOSITE of impartial you nitwit!

quote:
There is no emotional attachment for me, they are just corporations.


You can lie to me, that's fine. But don't do it to yourself, that's just sad. Denial is bad.


By Reclaimer77 on 6/20/2014 5:41:35 PM , Rating: 2
So basically what you're saying here is that even if MS screws over the consumers, even if they do some horrible evil stuff, you're fine as long as the stock price stays up.

And you seriously question my objectivity...lol wow.

You're a sociopath.


RE: OK so MS wants to climb to the #2 spot...
By retrospooty on 6/19/2014 12:14:32 PM , Rating: 2
"She actually did state how. MS is going back to their traditional strength, enterprise."

That isn't anything... I mean, I agree that is their strength, but "going back to our strength" isn't an actionable plan, more of a motto. What are they going to do to win back enterprise mobile customers? Strength or not, in mobile, MS enterprise footprint is less than Apple, and even Google.


RE: OK so MS wants to climb to the #2 spot...
By Reclaimer77 on 6/19/2014 2:56:26 PM , Rating: 1
Saying we're going back to "enterprise" is more nebulous hot air than a solid strategy.

Plus it isn't like there's some well-defined "enterprise" market for smartphones you can go get. And even if you do, it's simply not large enough to propel MS past Apple even if they got 100% of it.

In 5 years or so, BYOD will rule the enterprise landscape entirely. Then you ARE right back to chasing "fickle" consumers.


RE: OK so MS wants to climb to the #2 spot...
By retrospooty on 6/19/2014 3:54:24 PM , Rating: 2
"Saying we're going back to "enterprise" is more nebulous hot air than a solid strategy."

Yup, it's like saying our plan is to "dig in" and "put our noses to the grindstone" and "focus on our core values" Those are phrases, they are not plans. Plans have actionable items and tasks to accomplish that will hopefully produce the targeted goal.

"In 5 years or so, BYOD will rule the enterprise landscape entirely"

It's already here... Even if it's not BYOD, where we are its' CYOD. The company pays and orders it, but each person chooses any smartphone and/or tablet they want.


By Reclaimer77 on 6/19/2014 5:54:14 PM , Rating: 2
Lol yeah, in other news Apple announced their strategy to "keep making lots of money".


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