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Honda's hybrid follies continue

It looks as though another Honda hybrid vehicle is being put to rest. The company’s luxury Acura division announced today that the ILX Hybrid, which was introduced for the ’13 model year is being discontinued.
New of the discontinuation first came with a press release for the ’15 model year changes for the ILX. Only the base 2.0-liter model -- which is rated for up to 24/35/38 (city/highway combined) -- and the 2.4-liter model were detailed in the company’s press release.
Autoblog inquired about the lack of ILX Hybrid details and was greeted with the following statement from Acura:
The 2015 ILX remains a standout choice in the entry premium segment with its combination of performance, luxury, refinement and value and is the top-selling luxury vehicle to younger buyers. Based on the stronger appeal of the ILX 2.0 and 2.4 models, we are streamlining the ILX lineup to better align with customer demand, Acura will no longer offer the ILX Hybrid starting with the 2015 model year.
In other words, customers didn’t see the additional benefit in ponying up extra money for superior fuel economy. The ILX Hybrid is rated at 39/38/38 (city/highway/combined).

Acura ILX Hybrid
Perhaps the biggest problem came down to pricing. When optioned with the Technology Package (as most Acura buyers do), the ILX 2.0 rings in at $31,600 while the ILX Hybrid is $3,000 more expensive at $34,600.
When all was said and done, Acura only managed to sell 972 ILX Hybrids for all of 2012 and 1,461 for all of 2013. For comparison, Lexus sold 17,673 CT 200h hybrids in 2012 and 15,071 in 2013.
The ILX Hybrid’s failure in the marketplace is the latest in Honda’s hybrid misfortunes. The company’s original Accord Hybrid bombed due to minimal fuel economy gains over its more traditional siblings, and the second generation Insight is being discontinued later this year after failing to put up a credible fight against the Toyota Prius. Even the first generation Civic Hybrid was seen as a failure by Honda.
More recently, Consumer Reports called out the current generation Accord Hybrid for failing to meet its EPA-rated fuel economy numbers.

Sources: Autoblog, Acura, Lexus Enthusiast

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RE: Are you surprized?
By Mint on 6/19/2014 3:27:31 AM , Rating: 2
This is why so many people are supportive of CAFE.

When people buy a new car, 50-100k miles is a long time for fuel cost payback, and few people consider that a hybrid will have higher resale value.

But the car is on the road for 200k+ miles. That disconnect is hurting the ~80% of people who drive used cars.

RE: Are you surprized?
By wallijonn on 6/19/2014 11:37:37 AM , Rating: 3
When people buy a new car, 50-100k miles is a long time for fuel cost payback, and few people consider that a hybrid will have higher resale value. But the car is on the road for 200k+ miles.

How many times do you think the battery will be replaced in that 200K mile span and at what cost? If the car & battery is only warranted for 50K miles, the next buyer may end up spending $3000 (or whatever they now go for) for a new battery. The seller will get rid of the car before 50,000 miles, obviously; the new buyer will have to buy an extended warranty. I doubt there are any warranties which will cover any car out to 200,000 miles.

RE: Are you surprized?
By Mint on 6/20/2014 11:10:28 AM , Rating: 2
Batteries on regular hybrids (the topic of discussion) have proven to nearly always last the lifetime of the car.

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