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ATI's Street News Flash
Easy, tiger

ATI just released the July Street News Flash, which was published in response to the recent news of an AMD takeover.  There are just too many good quotes in this one, so we thought we'd just quote the whole news flash in its entirety:
On ATI's Intel License: There is no truth to the rumor that Intel has pulled ATI's chipset license. We continue to ship Intel chipsets under license.

On AMD's commitment to GPUs: The merger with AMD reinforces ATI's position as the world's best GPU supplier. AMD is absolutely committed to maintaining and extending that leadership. The merger gives access to AMD technologies and resources - for example, custom memory design - which will raise performance and reduce costs, further increasing ATI's competitiveness. Also, AMD has been extraordinarily effective in the channel, and access to their know-how, experience, and network, will be a powerful plus for ATI.

On Intel platforms: AMD acquired ATI so it could be the world's number one graphics processor supplier. AMD is absolutely committed to supporting graphics on Intel platforms. Hector Ruiz, AMD's CEO, made this completely clear on the conference call that announced the merger. He stated that AMD wanted to increase choice in the market, and that included ATI graphics on an Intel platform.

On the gift to Nvidia: Nvidia has seen the writing on the wall, and doesn't like what it's saying. The PC market is a tough place to be without any friends. ATI now has all the resources of AMD behind it, and will be producing faster, more compact GPUs and reaching the channel more effectively than ever before. Nvidia's words are bravado, designed to confuse the market while the company tries to find a way to compete now that it's standing alone.

Of course, we also reported that the ATI-Intel cross-license agreement was still in place yesterday.

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By s12033722 on 7/27/2006 11:58:57 AM , Rating: 2
1. ATI will not be using AMD fabs. Not only have they stated that, but it should be obvious considering that AMD has been having a hard time meeting the demand it already has. There is no spare fab capacity on high-end processes just waiting around for ATI to use.

2. ATI and AMD have vastly different chip design methods. AMD does full-custom ASIC development. Every transistor is placed for maximum efficiency and speed. This gives excellent results, but is very time consuming. ATI uses standard cell ASIC development, as does Nvidia, because their time to market requires it. Standard cell design involves placing large functional blocks, each of which contain many transistors. Do you remember the "library issue" that delayed R520 so much? It was a problem in the standard cell library they were using. These differing methods mean that while ATI will get some benefit from AMD manufacturing knowledge, that crossover will be minimal.

3. The primary benefit ATI and AMD will eventually gain on the GPU side will be the placement of the GPU on the processor bus using Torrenza. A fast, low latency path straight to the CPU will allow a huge increase in performance. No longer will the GPU have to talk through PCI-E to the northbridge, and then from the northbridge to the CPU, then back again. It's a huge advantage.

4. AMD will also benefit from being able to develop core logic internally. This will finally put them on level ground when developing a corporate platform. Intel supplies the CPU, chipset, graphics, and network adapter for their platform. AMD had to go to Nvidia for theirs, and that doesn't look as attractive from the outside.

"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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