AMD Demonstrates Enthusiast 4x4 Platform
Anh Tuan Huynh
July 26, 2006 12:24 AM
comment(s) - last by
AMD shows off enthusiast platform performing "mega-tasking"
AMD has been all over the news in the past week, first with its
massive price cuts
and second with its
merger with ATI
. In a bid to steal
Intel’s quad-core limelight
, AMD held a demonstration of its
previously announced 4x4 enthusiast platform
. The demo placed great emphasis on "mega-tasking," showing the 4x4 system running various multitasking scenarios. Some scenarios included playing games while a video was being encoded in the background or multiple CPU bound applications running simultaneously. AMD’s demo systems were powered by two unnamed dual-core Athlon 64 FX processors and compared to an Athlon 64 FX-62 equipped system.
During the event, AMD stated end-users should be able to pickup a pair of 4x4 compatible processors for under $1000. Previously, AMD had claimed that the 4x4 platform would be limited to the FX series processors only, and currently all FX series CPUs are priced at least $500. No specifications were available on bundled 4x4 Athlon 64 FX processors.
AMD 4x4 systems will be NUMA compatible allowing each processor access to its own pair of 240-pin DDR2 memory slots. However, memory capacity appears to be handicapped on 4x4 systems with a maximum of 2GB per processor. There was no mention of Athlon 64 X2 compatibility in 4x4 systems or details on the motherboards.
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7/26/2006 11:28:24 AM
4x4 is AMD's feable attempt to respond to Core2 Duo. Basically, 4x4 strategy is "hey, buy 4 of them.. their cheap". Never mind the 1 Kilowatt of power and heat generated to perhaps win one or two obscure benchmarks out of 35 that Core2 Duo wins at 1/5th the price.
It's pathetic marketing at it's best. However, AMD's options between now and 2H07 are very limited. This will at least give AMD the opportunity to claim some benchmark crown they can advertise as being the most benchmark- ever.
RE: Big Yawner
7/26/2006 11:40:36 AM
Every benchmark is benchmark benchmark
Remember, this is marketed at "enthusiasts." There are always people willing to spend money on the newest, fastest, shiniest, tastiest tech they can get their hands on. Those are the people who will buy 4x4, and keep links to all the positive 4x4 reviews in their clipboard at all times.
"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
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