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Netflix says that its “transparency campaign” will end later this month

Well, that didn’t last long. Netflix recently began throwing up warning messages for its streaming customers to alert them when their ISP’s network was congested. The first targets of the warning messages were customers running on AT&T and Verizon networks, and this is what those customers saw during periods of heavy congestion:

Verizon throttling message
Interestingly, Verizon customers will still seeing slow network speeds on Netflix despite the fact that the latter is paying the former for a “paid peering” arrangement that is supposed to alleviate bandwidth chokeholds.
Following Netflix’s decision to display the warning messages, Verizon threatened legal action, stating in a letter, “In light of this, Verizon demands that Netflix immediately cease and desist from providing any such further 'notices' to users of the Verizon network.”
Netflix responded, stating:
This is about consumers not getting what they paid for from their broadband provider.  We are trying to provide more transparency, just like we do with ISP Speed Index, and Verizon is trying to shut down that discussion.
Netflix is now taking a more measured approach, stating that its “transparency campaign” to alert customers about reduced network speeds is “scheduled to end on June 16,” although it could "evaluate rolling it out more broadly" in the future. Whether the “scheduled” end was already predetermined by the company brass or a result of Verizon’s legal threats remains to be seen. However, Netflix isn’t about to let the matter rest completely, as the company goes on to state:
Some broadband providers argue that our actions, and not theirs, are causing a degraded Netflix experience. Netflix does not purposely select congested routes. We pay some of the world’s largest transit networks to deliver Netflix video right to the front door of an ISP. Where the problem occurs is at that door -- the interconnection point -- when the broadband provider hasn’t provided enough capacity to accommodate the traffic their customer requested.
Some large US ISPs are erecting toll booths, providing sufficient capacity for services requested by their subscribers to flow through only when those services pay the toll. In this way, ISPs are double-dipping by getting both their subscribers and Internet content providers to pay for access to each other.
It remains to see how this war or words will play out in the end, but Netflix’s own internal data shows that both AT&T and Verizon are nowhere near the top when it comes to average data speeds for U.S.-based Netflix streaming customers. In fact, Verizon DSL is dead last and even Verizon’s high-speed FiOS service could must no more than 10th place out of a total 16 ISP services that were measured for the month of May:

Source: Netflix

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RE: A different approach is needed.
By Motoman on 6/9/2014 3:23:49 PM , Rating: 4
All of which is why, aside from any other arguments, we desperately *need* real net neutrality.

Because the average person *is* going to blame Netflix. Or YouTube, or whatever. Because they don't know any better. The ISPs can f%ck with your data with impunity, because they know they're likely to escape the user's wrath to begin with, and also because it's perfectly legal for them to do why wouldn't they? Especially when they have a financial interest in doing so - like Verizon with Redbox. There's every reason in the world for ISPs to manipulate your bandwidth with extreme prejudice.

The FCC et al need to get off their a$$es and actually create and enforce true net neutrality. All ISPs should be require by law to treat all data equally, and allow all data to go through their "pipes" without any bias of any kind.

Netflix set a horrifically bad precedent by paying Comcast for special treatment. The only way that can be undone is by regulation. Which we need desperately. Now.

RE: A different approach is needed.
By inperfectdarkness on 6/9/2014 4:13:59 PM , Rating: 3
Well that won't happen any time soon. That "hope and change" ya'll voted for resulted in the FCC being headed up by a guy who has spent his entire career lobbying for telecoms. If I weren't aware this was real life, the biblical incompetence that I see would be quite funny.

By Motoman on 6/9/2014 4:59:53 PM , Rating: 1
Ya'll? I sure as f%ck didn't vote for the guy. That's just another symptom of lobbying though...which should be illegal.

Anyway, I also stumbled across this...apparently Verizon is still continuing to throttle Netflix after they paid their bribe anyway. Probably has something to do with Netflix calling them out on it...

RE: A different approach is needed.
By SpartanJet on 6/9/2014 10:32:23 PM , Rating: 1
Like things would have been better with Romney or any one of those Republican clowns? Awwwwww shucky ducky!

By inperfectdarkness on 6/10/2014 5:13:45 PM , Rating: 2
You know, when our propagandist in chief got re-elected, my sole thought was, "well, if there's ANY good that might come of this---it's that we may finally get net neutrality."

You had ONE job. ONE. And he couldn't even do that right.

Why does me calling out our elected leaders for their bombastic incompetence automatically mean that I like the GOP? If that's what you think, then your bi-polar political views are what's the problem--even more than the impotent dummies that get elected.

"Folks that want porn can buy an Android phone." -- Steve Jobs

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