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Nissan touts the "green" benefits of its Leaf EV

Nissan says that it has reached a milestone with its all-electric Leaf hatchback. The company reports that it has sold its 50,000th Leaf in the United States to a couple from Dallas, Texas. Worldwide, the sales tally has climbed to nearly 115,000 Leafs.
 
Nissan says that sales in the Dallas-Fort Worth region were up 50 percent year-over-year, due in part to a new $2,500 state rebate and the company's “No Charge to Charge” campaign which gives Leaf drivers free access to public charging stations around the state (owners that purchased new Leafs after April 1, 2014 get free public charging for two years).

 
"With 'No Charge to Charge,' the new EV tax credit and enthusiastic new owners like the Bolt family, Dallas is poised to climb the ranks of leading LEAF sales markets," explained Toby Perry, director, EV Marketing for Nissan. "Texas is a great indicator that the right mix of customer awareness and strategically placed charging can lead to rapid EV adoption, and we expect to use that model to grow our sales in markets across the U.S."
 
The Nissan Leaf is priced at $28,980 before a $7,500 federal tax credit (and any applicable state credits/rebates) and can travel up to 84 miles on a charge (the EV is rated at 114 MPGe). Mainstream competitors like the Chevrolet Spark EV ($26,685) and Ford Focus Electric ($35,170) are rated at 82 miles/118 MPGe and 76 miles/115 MPGe respectively, and haven’t seen nearly the same success in the market as the Leaf.
 
Other mainstream competitors like Fiat have downright balked at EVs, with current Fiat Chrysler Automobiles CEO Sergio Marchionne recently stating, "I hope you don't buy [a Fiat 500e] because every time I sell one it costs me $14,000.”

Source: Nissan



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RE: for perspective...
By aliasfox on 5/27/2014 10:39:32 AM , Rating: 2
You're forgetting that in 1957:
- There was no Honda, Nissan, Hyundai, Kia
- Toyota had just entered the market
- VW only sold the Beetle

The only major competition came from GM and Chrysler. The Big 3 commanded ~97% of the market (based on 1957 production figures at http://en.wikipedia.org/wiki/U.S._Automobile_Produ... If Ford couldn't sell 40k units, it wasn't worth it to them.

These days, 40k/year is a reasonably respectable number, especially for a niche vehicle. For reference, no single VW model is expected to break 40k/year in the US with the exception of the Jetta and Passat.


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