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Nissan touts the "green" benefits of its Leaf EV

Nissan says that it has reached a milestone with its all-electric Leaf hatchback. The company reports that it has sold its 50,000th Leaf in the United States to a couple from Dallas, Texas. Worldwide, the sales tally has climbed to nearly 115,000 Leafs.
 
Nissan says that sales in the Dallas-Fort Worth region were up 50 percent year-over-year, due in part to a new $2,500 state rebate and the company's “No Charge to Charge” campaign which gives Leaf drivers free access to public charging stations around the state (owners that purchased new Leafs after April 1, 2014 get free public charging for two years).

 
"With 'No Charge to Charge,' the new EV tax credit and enthusiastic new owners like the Bolt family, Dallas is poised to climb the ranks of leading LEAF sales markets," explained Toby Perry, director, EV Marketing for Nissan. "Texas is a great indicator that the right mix of customer awareness and strategically placed charging can lead to rapid EV adoption, and we expect to use that model to grow our sales in markets across the U.S."
 
The Nissan Leaf is priced at $28,980 before a $7,500 federal tax credit (and any applicable state credits/rebates) and can travel up to 84 miles on a charge (the EV is rated at 114 MPGe). Mainstream competitors like the Chevrolet Spark EV ($26,685) and Ford Focus Electric ($35,170) are rated at 82 miles/118 MPGe and 76 miles/115 MPGe respectively, and haven’t seen nearly the same success in the market as the Leaf.
 
Other mainstream competitors like Fiat have downright balked at EVs, with current Fiat Chrysler Automobiles CEO Sergio Marchionne recently stating, "I hope you don't buy [a Fiat 500e] because every time I sell one it costs me $14,000.”

Source: Nissan



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RE: Tempting to lease one of these
By Solandri on 5/26/2014 4:23:18 PM , Rating: 1
My lawyer bought one. He drives a Cadillac Navigator, doesn't believe in EVs or green energy. But he did the math. Between the federal and state tax credits, some additional dealer incentives, and the free charging (he bought before April 1), it ended up costing him less than $10k. He considered that to be close enough to free, and made an impulse buy. I saw him driving it a couple times, but after the first month I've always seen him in his Navigator.

So remember that next April. The check you're sending to the government will help pay for 2/3rds of a $29k toy for a guy making over $200k/yr. I'm all for funding research into EVs, but this is just not the right way to do it.


RE: Tempting to lease one of these
By marvdmartian on 5/27/2014 8:02:58 AM , Rating: 2
Did you mean a Cadillac Escalade? Or a Ford Navigator? Unless the two companies got together, and made some weird Frankenstein version?? LOL


By Brandon Hill (blog) on 5/27/2014 8:26:47 AM , Rating: 2
You mean Lincoln Navigator? ;)


RE: Tempting to lease one of these
By Shig on 5/27/2014 6:30:51 PM , Rating: 2
The government is subsidizing technology that uses less oil, this is smart. Please get with it.


RE: Tempting to lease one of these
By Solandri on 5/28/2014 5:40:39 PM , Rating: 2
I am not questioning subsidies for the technology. I'm questioning the form of the subsidies and how effective they are. As currently implemented, the subsidies encourage a technology which probably isn't commercially ready at at this price point, and it favors the rich more than the middle class and poor (tax credits do that).

A flat price subsidy would eliminate the pro-rich bias. Better yet, get rid of the subsidy and just spend the money on government research grants for battery technology. The government should be trying to improve technologies and make them cheaper, not trying to make end-products sell.

Your attitude is the unconditional "if it's green it must be good" thinking that will ruin the economy. There is a legitimate reason to subsidize EVs (to offset externalized costs of pollution from ICE cars). But the current subsidy structure does not accomplish that in a uniform manner.


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