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GM has only sold 241 ELRs so far this year

And the chorus sang, “I told you so.” The automotive press and auto enthusiasts looked at Cadillac’s ELR plug-in hybrid quite fondly when the original concept bowed at the Detroit Auto Show in 2009. Enthusiasm still ran somewhat high when the production model was revealed in 2013.
 
However, the pitchforks came out in force when a price tag of $75,000 was placed on the ELR’s window. Consumer Reports even went so far as to say that the ELR was priced out of its league. At $75,000, the ELR costs roughly twice as much as the Chevrolet Volt that it is largely based on.

 
Not surprisingly, most consumers aren’t buying into the notion that the ELR is worth the price of admission and definitely don’t see it as a credible competitor to the BMW 6-Series Grand Coupe. Through April 2014, General Motors has only managed to sell 241 ELRs. For comparison, Tesla managed to sell 6,457 of the similarly priced Model S sedan during just the first three months of 2014.
 
In fact, Cadillac dealers are currently sitting on a two-year inventory (actually 725 days) of ELRs that no one seems to want.
 
Things have gotten so bad that General Motors is offering $5,000 incentives to Cadillac dealership just to get customers to test drive the ELR. According to Automotive News:
 
The program will pay $5,000 for each ELR assigned to the test fleet. Dealers with fewer than seven unused ELR models in stock may designate one for the demonstrator program, and those with more than seven ELRs in their inventory can designate two as test vehicles to qualify for $10,000 in payouts. Each vehicle must accumulate a minimum of 750 logged test drive miles.
 
In an effort to entice buyers into showrooms to purchase the ELR, General Motors is also currently offering a $3,000 incentives package for those that purchase or lease the vehicle.

 
General Motors also didn’t make too many friends with its “Poolside” ELR commercial which drew a lot of controversy for its message. We don’t delve into that matter at this point, but you can see it for yourself here:

Sources: Automotive News, AutoWeek



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By foxalopex on 5/20/2014 10:44:26 AM , Rating: 2
I actually own a Volt and after 2 years of ownership, it's one of the best cars I've ever driven. It's far exceeded my expectations in acting exactly like an electric car in day to day use and an uncompromising gas hybrid on long distance trips. It even performed much better in our Canadian winters than expected.

That said, I'm not exactly sure what GM had in mind with the ELR. I admit, it looks pretty but it's essentially a Volt loaded out with a LOT of options. The Volt is a bit expensive admittedly but understandable considering what it can do an all the technology loaded into it. I think most early adopters of the Volt are quite happy with their vehicle. The ELR in comparison is a bit hard to justify.




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