Cadillac’s $75k ELR Hybrid Gets Off to Dreadful Start, Dealers Sitting on 2-year Inventory
May 16, 2014 4:16 PM
comment(s) - last by
GM has only sold 241 ELRs so far this year
And the chorus sang, “I told you so.” The automotive press and auto enthusiasts looked at Cadillac’s ELR plug-in hybrid quite fondly when the
original concept bowed at the Detroit Auto Show in 2009
. Enthusiasm still ran somewhat high when the
production model was revealed in 2013
However, the pitchforks came out in force
when a price tag of $75,000 was placed on the ELR’s window
even went so far as to say that the ELR was
priced out of its league
. At $75,000, the ELR costs roughly twice as much as the
that it is largely based on.
Not surprisingly, most consumers aren’t buying into the notion that the ELR is worth the price of admission and definitely
don’t see it as a credible competitor to the BMW 6-Series Grand Coupe
. Through April 2014, General Motors has only managed to sell 241 ELRs. For comparison, Tesla managed to sell
6,457 of the similarly priced Model S sedan
during just the first three months of 2014.
In fact, Cadillac dealers are currently sitting on a two-year inventory (actually 725 days) of ELRs that no one seems to want.
Things have gotten so bad that General Motors is offering $5,000 incentives to Cadillac dealership
to get customers to test drive the ELR. According to
The program will pay $5,000 for each ELR assigned to the test fleet. Dealers with fewer than seven unused ELR models in stock may designate one for the demonstrator program, and those with more than seven ELRs in their inventory can designate two as test vehicles to qualify for $10,000 in payouts. Each vehicle must accumulate a minimum of 750 logged test drive miles.
In an effort to entice buyers into showrooms to purchase the ELR, General Motors is also currently offering a $3,000 incentives package for those that purchase or lease the vehicle.
General Motors also didn’t make too many friends with its “Poolside” ELR commercial which
drew a lot of controversy for its message
. We don’t delve into that matter at this point, but you can see it for yourself here:
This article is over a month old, voting and posting comments is disabled
Hardly surprising - Cadillac buyers aren't ready for anything electric besides golf carts.
5/19/2014 3:29:57 AM
Poor sales is hardly a surprise.
GM must have forgot that the main buyers of Cadillac aren't exactly ahead of the times or even following with the times. And for the few that might be an exception I bet that they'll also be willing to shop elsewhere and fx. get a Tesla, especially since the proposition from Cadillac isn't that interesting.
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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