backtop


Print 59 comment(s) - last by mars2k.. on May 24 at 9:42 AM

GM has only sold 241 ELRs so far this year

And the chorus sang, “I told you so.” The automotive press and auto enthusiasts looked at Cadillac’s ELR plug-in hybrid quite fondly when the original concept bowed at the Detroit Auto Show in 2009. Enthusiasm still ran somewhat high when the production model was revealed in 2013.
 
However, the pitchforks came out in force when a price tag of $75,000 was placed on the ELR’s window. Consumer Reports even went so far as to say that the ELR was priced out of its league. At $75,000, the ELR costs roughly twice as much as the Chevrolet Volt that it is largely based on.

 
Not surprisingly, most consumers aren’t buying into the notion that the ELR is worth the price of admission and definitely don’t see it as a credible competitor to the BMW 6-Series Grand Coupe. Through April 2014, General Motors has only managed to sell 241 ELRs. For comparison, Tesla managed to sell 6,457 of the similarly priced Model S sedan during just the first three months of 2014.
 
In fact, Cadillac dealers are currently sitting on a two-year inventory (actually 725 days) of ELRs that no one seems to want.
 
Things have gotten so bad that General Motors is offering $5,000 incentives to Cadillac dealership just to get customers to test drive the ELR. According to Automotive News:
 
The program will pay $5,000 for each ELR assigned to the test fleet. Dealers with fewer than seven unused ELR models in stock may designate one for the demonstrator program, and those with more than seven ELRs in their inventory can designate two as test vehicles to qualify for $10,000 in payouts. Each vehicle must accumulate a minimum of 750 logged test drive miles.
 
In an effort to entice buyers into showrooms to purchase the ELR, General Motors is also currently offering a $3,000 incentives package for those that purchase or lease the vehicle.

 
General Motors also didn’t make too many friends with its “Poolside” ELR commercial which drew a lot of controversy for its message. We don’t delve into that matter at this point, but you can see it for yourself here:

Sources: Automotive News, AutoWeek



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: $$$$
By KentState on 5/18/2014 1:57:07 PM , Rating: 2
I just don't get the economics in it. When I got my CTS-V, for the price, it did something to compete against other vehicles in that range. The sticker on that was $74k I believe, but you get 550hp stock, Recaro seating, special suspension and a unique driving experience. When I see this car, all I see is a fancy looking Volt and no performance. If someone wants economy, they don't spend $75k to achieve that.


RE: $$$$
By bah12 on 5/19/2014 5:58:23 PM , Rating: 2
Exactly. Seems like all the awesomeness GM got right with the cts-v was lost here. The best thing about the V was the excellent bang for the buck. Very few 4 door sedans perform as well without a 6 digit price tag. Can't wait to see the new one, the v-sport is nice but the new V is bound to be pretty spectacular.


"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki