Cadillac’s $75k ELR Hybrid Gets Off to Dreadful Start, Dealers Sitting on 2-year Inventory
May 16, 2014 4:16 PM
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GM has only sold 241 ELRs so far this year
And the chorus sang, “I told you so.” The automotive press and auto enthusiasts looked at Cadillac’s ELR plug-in hybrid quite fondly when the
original concept bowed at the Detroit Auto Show in 2009
. Enthusiasm still ran somewhat high when the
production model was revealed in 2013
However, the pitchforks came out in force
when a price tag of $75,000 was placed on the ELR’s window
even went so far as to say that the ELR was
priced out of its league
. At $75,000, the ELR costs roughly twice as much as the
that it is largely based on.
Not surprisingly, most consumers aren’t buying into the notion that the ELR is worth the price of admission and definitely
don’t see it as a credible competitor to the BMW 6-Series Grand Coupe
. Through April 2014, General Motors has only managed to sell 241 ELRs. For comparison, Tesla managed to sell
6,457 of the similarly priced Model S sedan
during just the first three months of 2014.
In fact, Cadillac dealers are currently sitting on a two-year inventory (actually 725 days) of ELRs that no one seems to want.
Things have gotten so bad that General Motors is offering $5,000 incentives to Cadillac dealership
to get customers to test drive the ELR. According to
The program will pay $5,000 for each ELR assigned to the test fleet. Dealers with fewer than seven unused ELR models in stock may designate one for the demonstrator program, and those with more than seven ELRs in their inventory can designate two as test vehicles to qualify for $10,000 in payouts. Each vehicle must accumulate a minimum of 750 logged test drive miles.
In an effort to entice buyers into showrooms to purchase the ELR, General Motors is also currently offering a $3,000 incentives package for those that purchase or lease the vehicle.
General Motors also didn’t make too many friends with its “Poolside” ELR commercial which
drew a lot of controversy for its message
. We don’t delve into that matter at this point, but you can see it for yourself here:
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5/18/2014 5:01:43 AM
If this is the same power train as the Volt, then it is 111 kW (149 hp) delivering 273 lb·ft (370 N·m) of torque electric motor and a tiny 1.4 L 80 hp (60 kW) gasoline engine (from Wikipedia).
Also from Wikipedia: Tesla Model S Performance model has a 416 hp (310 kW) and 443 ft·lb (600 N·m) rear-mounted electric motor. The base model uses a 362 hp (270 kW) and 325 ft·lb (440 N·m) motor.
Even a BMW 5 series at a similar price is probably going to be 400 to 500 HP (V-8 4.4 L engine). Both the BMW and the Tesla can do 0 to 60 in about half the time of the ELR.
The ELR is ridiculously underpowered compared to the competition at this price range. I have to wonder what the line of reasoning was that lead to this price. Is the Volt under-priced for the production cost?
I would hope that anyone looking to spend this much money for a car would also look at the performance numbers. Although, This should be pretty obvious by just driving the vehicle, especially compared to the Tesla. The Tesla can accelerate really fast, and it does it seemingly easily and quietly compared to a gasoline engine car. I have had several Teslas come out of no were and fly by me at high speed; my car doesn't accelerate very fast.
Anyway, if they really want to sell these they are going to need to decrease the price to probably under $50,000. A $50,000 BMW 5 series would probably still be a little more powerful (240 hp/260 lb·ft). Also, BMW has a better brand in the high end market. Who thinks of Cadillac as high-end auto manufacturer?
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