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Print 59 comment(s) - last by mars2k.. on May 24 at 9:42 AM

GM has only sold 241 ELRs so far this year

And the chorus sang, “I told you so.” The automotive press and auto enthusiasts looked at Cadillac’s ELR plug-in hybrid quite fondly when the original concept bowed at the Detroit Auto Show in 2009. Enthusiasm still ran somewhat high when the production model was revealed in 2013.
 
However, the pitchforks came out in force when a price tag of $75,000 was placed on the ELR’s window. Consumer Reports even went so far as to say that the ELR was priced out of its league. At $75,000, the ELR costs roughly twice as much as the Chevrolet Volt that it is largely based on.

 
Not surprisingly, most consumers aren’t buying into the notion that the ELR is worth the price of admission and definitely don’t see it as a credible competitor to the BMW 6-Series Grand Coupe. Through April 2014, General Motors has only managed to sell 241 ELRs. For comparison, Tesla managed to sell 6,457 of the similarly priced Model S sedan during just the first three months of 2014.
 
In fact, Cadillac dealers are currently sitting on a two-year inventory (actually 725 days) of ELRs that no one seems to want.
 
Things have gotten so bad that General Motors is offering $5,000 incentives to Cadillac dealership just to get customers to test drive the ELR. According to Automotive News:
 
The program will pay $5,000 for each ELR assigned to the test fleet. Dealers with fewer than seven unused ELR models in stock may designate one for the demonstrator program, and those with more than seven ELRs in their inventory can designate two as test vehicles to qualify for $10,000 in payouts. Each vehicle must accumulate a minimum of 750 logged test drive miles.
 
In an effort to entice buyers into showrooms to purchase the ELR, General Motors is also currently offering a $3,000 incentives package for those that purchase or lease the vehicle.

 
General Motors also didn’t make too many friends with its “Poolside” ELR commercial which drew a lot of controversy for its message. We don’t delve into that matter at this point, but you can see it for yourself here:

Sources: Automotive News, AutoWeek



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Uninformed
By titanmiller on 5/16/2014 7:14:31 PM , Rating: 1
This car is designed for rich people who walk in with absolutely no idea what they want and who are unable to do basic research on what they are buying.




RE: Uninformed
By 1prophet on 5/16/2014 7:27:36 PM , Rating: 2
From the amount of sales so far those rich people are far and few.


RE: Uninformed
By Jeffk464 on 5/16/2014 10:19:46 PM , Rating: 4
You would be surprised how careful a lot of rich people are with their money.


RE: Uninformed
By Shig on 5/17/2014 12:12:35 AM , Rating: 2
Any person who can do a google search will quickly find out the Tesla Model S 60kWh is far superior for less money. It's bigger, faster, more efficient, safer, the list goes on.

Or if you want to stick with ICE tech, 75k will get you a really nice BMW, Audi, or Mercedes.

75k is about 30k too much.


RE: Uninformed
By PaFromFL on 5/17/2014 7:49:20 AM , Rating: 1
GM tried to levy a 30k stupid tax on wealthy Greenies. Unfortunately, they didn't first find out how many Greenies can afford a 75 k car, and how many of the few wealthy Greenies are stupid.


RE: Uninformed
By Argon18 on 5/22/2014 2:52:20 PM , Rating: 2
"Any person who can do a google search will quickly find out the Tesla Model S 60kWh is far superior for less money. It's bigger, faster, more efficient, safer, the list goes on.

Or if you want to stick with ICE tech, 75k will get you a really nice BMW, Audi, or Mercedes.

75k is about 30k too much. "


Yep, agreed on all counts. There's no compelling reason for an EV buyer today, to choose anything other than a Tesla.


RE: Uninformed
By Piiman on 5/17/2014 11:37:49 AM , Rating: 3
Right, Rich people got rich because they have "absolutely no idea what they want and who are unable to do basic research"

Laughable at best.


RE: Uninformed
By Shig on 5/17/2014 2:43:07 PM , Rating: 2
The only way they're going to move this car is if they give it insanely low lease rates.


RE: Uninformed
By Dorkyman on 5/18/2014 9:41:22 PM , Rating: 2
...or offer to give away a new iPhone with each car.

Those Apple customers are into image, not price.


RE: Uninformed
By BZDTemp on 5/19/2014 3:33:03 AM , Rating: 2
For sure the iSheep will pay premium for silly things, but I doubt many of them will see a Cadillac as an item that boosts their image. They may consider one as a gift for their grandparents, but that has got to be as far as they will go.


"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA














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