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GM has only sold 241 ELRs so far this year

And the chorus sang, “I told you so.” The automotive press and auto enthusiasts looked at Cadillac’s ELR plug-in hybrid quite fondly when the original concept bowed at the Detroit Auto Show in 2009. Enthusiasm still ran somewhat high when the production model was revealed in 2013.
 
However, the pitchforks came out in force when a price tag of $75,000 was placed on the ELR’s window. Consumer Reports even went so far as to say that the ELR was priced out of its league. At $75,000, the ELR costs roughly twice as much as the Chevrolet Volt that it is largely based on.

 
Not surprisingly, most consumers aren’t buying into the notion that the ELR is worth the price of admission and definitely don’t see it as a credible competitor to the BMW 6-Series Grand Coupe. Through April 2014, General Motors has only managed to sell 241 ELRs. For comparison, Tesla managed to sell 6,457 of the similarly priced Model S sedan during just the first three months of 2014.
 
In fact, Cadillac dealers are currently sitting on a two-year inventory (actually 725 days) of ELRs that no one seems to want.
 
Things have gotten so bad that General Motors is offering $5,000 incentives to Cadillac dealership just to get customers to test drive the ELR. According to Automotive News:
 
The program will pay $5,000 for each ELR assigned to the test fleet. Dealers with fewer than seven unused ELR models in stock may designate one for the demonstrator program, and those with more than seven ELRs in their inventory can designate two as test vehicles to qualify for $10,000 in payouts. Each vehicle must accumulate a minimum of 750 logged test drive miles.
 
In an effort to entice buyers into showrooms to purchase the ELR, General Motors is also currently offering a $3,000 incentives package for those that purchase or lease the vehicle.

 
General Motors also didn’t make too many friends with its “Poolside” ELR commercial which drew a lot of controversy for its message. We don’t delve into that matter at this point, but you can see it for yourself here:

Sources: Automotive News, AutoWeek



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This is why GM shouldn't have been bailed out.
By Reclaimer77 on 5/16/2014 4:47:11 PM , Rating: 0
Same fail company, same fail mindset, same results.

In other 5 years, or 10, we'll be right back where we started. With an ailing GM, holding us all hostage again.

The Government CANNOT cure GM. Only the free market can. Time to sink or swim.




By Brandon Hill (blog) on 5/16/2014 4:51:59 PM , Rating: 5
The government just fined them $35 million today over the ignition switch fiasco.


By bug77 on 5/16/2014 5:28:42 PM , Rating: 4
Which is exactly what he said: even after costing the public a lot of money, they still suck.
But seriously, bailing out bankrupt businesses is just a perpetual get out of jail free card. The downside is that the playing field never gets cleared so a more capable player can enter the scene.


By Reclaimer77 on 5/16/2014 7:09:38 PM , Rating: 1
quote:
The government just fined them $35 million today over the ignition switch fiasco.


Exactly!!

Even after being bailed out, they're back to their same ways! Crap quality control, crap quality, lying to the customers, covering up the truth.

And why would they change and improve when they know they won't be allowed to fail anyway?

When you tell a large corporation they have nothing to lose, they will start to act like it.


By Masospaghetti on 5/19/2014 10:22:00 AM , Rating: 3
quote:
Even after being bailed out, they're back to their same ways!


The bad parts were designed and manufactured before GM's restructuring - From 2003 (Saturn Ion) to 2011 (Chevy HHR). In other words, none of the failed parts were post bankruptcy designed parts.

quote:
Crap quality control, crap quality, lying to the customers, covering up the truth.


The fact that they are announcing so many safety recalls would be the opposite of "covering up the truth", although it is worrisome that they had so many skeletons in the closet.

No matter what GM does, you'll crucify them for it.


By superflex on 5/20/2014 9:44:39 AM , Rating: 2
Which equates to 0.02% of their revenue.
http://www.zerohedge.com/news/2014-05-16/gm-rocked...
That will hit them where it hurts.


By MadMan007 on 5/16/2014 5:40:19 PM , Rating: 2
Preach it brother! Gimme some of dat old time Free Market religion!


By Spuke on 5/16/2014 6:01:10 PM , Rating: 2
You know I was willing to give them a shot considering that their quality is vastly improved but, geezus, what bone head thought $75k was a good price point? And like someone else mentioned, performance is desired at this price (cause performance is a luxury too). Look at Tesla, none of their cars are slow.


By KCjoker on 5/16/2014 6:17:29 PM , Rating: 3
Exactly correct...the Gov't needs to quit bailing them out of these mistakes. Same with Banks, etc...they'll never fix their problems if they know they'll be bailed out.


"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA














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