Print 59 comment(s) - last by mars2k.. on May 24 at 9:42 AM

GM has only sold 241 ELRs so far this year

And the chorus sang, “I told you so.” The automotive press and auto enthusiasts looked at Cadillac’s ELR plug-in hybrid quite fondly when the original concept bowed at the Detroit Auto Show in 2009. Enthusiasm still ran somewhat high when the production model was revealed in 2013.
However, the pitchforks came out in force when a price tag of $75,000 was placed on the ELR’s window. Consumer Reports even went so far as to say that the ELR was priced out of its league. At $75,000, the ELR costs roughly twice as much as the Chevrolet Volt that it is largely based on.

Not surprisingly, most consumers aren’t buying into the notion that the ELR is worth the price of admission and definitely don’t see it as a credible competitor to the BMW 6-Series Grand Coupe. Through April 2014, General Motors has only managed to sell 241 ELRs. For comparison, Tesla managed to sell 6,457 of the similarly priced Model S sedan during just the first three months of 2014.
In fact, Cadillac dealers are currently sitting on a two-year inventory (actually 725 days) of ELRs that no one seems to want.
Things have gotten so bad that General Motors is offering $5,000 incentives to Cadillac dealership just to get customers to test drive the ELR. According to Automotive News:
The program will pay $5,000 for each ELR assigned to the test fleet. Dealers with fewer than seven unused ELR models in stock may designate one for the demonstrator program, and those with more than seven ELRs in their inventory can designate two as test vehicles to qualify for $10,000 in payouts. Each vehicle must accumulate a minimum of 750 logged test drive miles.
In an effort to entice buyers into showrooms to purchase the ELR, General Motors is also currently offering a $3,000 incentives package for those that purchase or lease the vehicle.

General Motors also didn’t make too many friends with its “Poolside” ELR commercial which drew a lot of controversy for its message. We don’t delve into that matter at this point, but you can see it for yourself here:

Sources: Automotive News, AutoWeek

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By Jeffk464 on 5/16/2014 4:45:34 PM , Rating: 2
Well yeah its 75K.

RE: $$$$
By Jeffk464 on 5/16/2014 4:50:01 PM , Rating: 2
I do like the styling on this Caddy but the i6 is in a league of its own.

RE: $$$$
By Mint on 5/16/2014 5:46:05 PM , Rating: 2
i6? Were you referring to the BMW i-series? The i3 is weird at best and often called ugly, while the i8 is $140k.

RE: $$$$
By Jeffk464 on 5/16/2014 7:19:21 PM , Rating: 2
yeah, my bad the i8

RE: $$$$
By GulWestfale on 5/16/2014 9:09:32 PM , Rating: 2
75k for a dressed-up cruze with a battery in it is baaaad... and:

RE: $$$$
By Flunk on 5/16/2014 5:03:41 PM , Rating: 2
Exactly, just as was discussed here when they announced the pricing. It's just too much money for a better looking Volt. Maybe a $10,000 premium might make sense, but not $35,000.

If you really want a small Cadillac just buy a CTS.

RE: $$$$
By Brandon Hill on 5/16/2014 5:13:25 PM , Rating: 2
If you really want a small Cadillac just buy a CTS

**Ahem** You mean the $39k ATS Coupe ;)

The all-new CTS moved up a half size this generation.

RE: $$$$
By inperfectdarkness on 5/18/2014 2:09:37 AM , Rating: 2
Worse than that, I'd rather the looks of the Opel Ampera variant over this one.

RE: $$$$
By marvdmartian on 5/19/2014 9:06:49 AM , Rating: 2
So who wouldn't want a $35K Volt, for an Escalade price?? LOL

RE: $$$$
By Mint on 5/16/2014 5:14:46 PM , Rating: 1
Hopefully this sends a clear message that early adopters want performance.

The ELR has looks/style, interior, luxury, and features, but I don't see why somebody would spend $70k or even $60k for a car that moves like a $25k car, no matter how luxurious. The primary function of a car is, after all, to move you from point A to point B.

Has anyone else tried to sell a $70k car that takes 8s 0-60? Hmm, I wonder why not?

RE: $$$$
By Murloc on 5/16/2014 6:43:20 PM , Rating: 2
meh cadillacs just look like horrible land boats with panzer front to me.

RE: $$$$
By Dr. Kenneth Noisewater on 5/19/2014 12:08:22 PM , Rating: 2
Well, when the Mercedes 300SDL launched.. ;)

Still, yeah, the ELR is at _least_ $25k overpriced. Sad thing is, at $50k, I'd actually be interested as it looks sharp and otherwise meets my requirements. In any event, I'll wait for the Model X.

RE: $$$$
By retrospooty on 5/16/14, Rating: 0
RE: $$$$
By KentState on 5/18/2014 1:57:07 PM , Rating: 2
I just don't get the economics in it. When I got my CTS-V, for the price, it did something to compete against other vehicles in that range. The sticker on that was $74k I believe, but you get 550hp stock, Recaro seating, special suspension and a unique driving experience. When I see this car, all I see is a fancy looking Volt and no performance. If someone wants economy, they don't spend $75k to achieve that.

RE: $$$$
By bah12 on 5/19/2014 5:58:23 PM , Rating: 2
Exactly. Seems like all the awesomeness GM got right with the cts-v was lost here. The best thing about the V was the excellent bang for the buck. Very few 4 door sedans perform as well without a 6 digit price tag. Can't wait to see the new one, the v-sport is nice but the new V is bound to be pretty spectacular.

RE: $$$$
By Argon18 on 5/22/2014 2:47:30 PM , Rating: 2
"Well yeah its 75K. "

Nope, it's more than that. Don't forget about the $Billions in government "loans" that were written off as loses before the GM restructuring and never repaid. Not to mention all the shares of stock the gov't sold at a loss after the restructuring.

When you buy GM, you're paying twice. Once in your taxes, and again at the dealership.

No thanks.

"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad

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