Print 8 comment(s) - last by Zim1980.. on May 19 at 9:24 AM

Galaxy S5 branding to blanket Heathrow's new Terminal 5

There’s no question that Samsung is a marketing juggernaut, using its financial might to promote its popular line of Galaxy smartphones. The efforts have worked, as Samsung and Apple are the two most successful smartphone manufacturers on the planet.
However, Samsung is taking its advertising push to new heights courtesy of a new partnership with Heathrow Airport. For a two-week period starting on May 19, Heathrow’s new Terminal 5 will be renamed “Terminal Samsung Galaxy S5.” And that’s not all; Samsung will blast Galaxy S5 advertising from every possible angle as it takes over “the signage, wayfinding, website and every single digital screen at the UK's newest terminal.”

In addition, Galaxy S5 branding will be seen at “entrance and drop-off locations, in the lounges, at security and at the gates” as well as “all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas.”
And to top it off, the digital signage will point travelers towards Dixon Travel stores in order to test (and hopefully purchase) a Galaxy S5 smartphone.
This is definitely an interesting marketing push by Samsung, and is one that will surely nab more than a few customers as a result. Since its launch in early April, the Galaxy S5 has gone on to be a major hit for Samsung, with its launch days sales far outpacing that of its predecessor.

Source: Android Central

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counter productive?
By hughlle on 5/16/2014 11:37:01 AM , Rating: 4
I'm not sure about other people, but if I went into a terminal, or shopping ,mall or such, and everything everywhere was adverts for the same thing, it would be the last thing I'd want to go and buy. I do not like having products thrust down my throat. If the product is good enough, they shouldn't have to resort to such a lame campaign.

RE: counter productive?
By retrospooty on 5/16/14, Rating: -1
RE: counter productive?
By gookpwr on 5/16/2014 1:36:38 PM , Rating: 2
I think it could be productive IF they set up kiosks with new Galaxy products all over that people could actually use to do whatever they want including order food or schedule services with different bushiness that exist within that terminal. Heck go crazy and let people check out galaxy products and drop them off before they bored their planes or leave the terminal.

If you allow people to actually use the product so they can see for themselves why its good rather than just bombard them with messages saying its good would make a huge difference.

RE: counter productive?
By Reclaimer77 on 5/16/2014 3:58:47 PM , Rating: 2
I'm sure Samsung thought of that. It was probably rejected by the airport powers-that-be. Or it's against some law or security protocol or something.

We are living in a post-911 world, sadly.

RE: counter productive?
By Murloc on 5/16/2014 7:02:02 PM , Rating: 2
that's different, it's sponsoring/patronage, no single product is advertised massively, you just see the brand around.

Too much!
By danjw1 on 5/16/2014 11:36:18 AM , Rating: 3
Well, I am glad I prefer Virgin Atlantic to British Airways. This seems overkill and I hate that kind of blaring into my face advertising. I think this might just backfire on Samsung.

RE: Too much!
By Reclaimer77 on 5/16/2014 12:24:53 PM , Rating: 1
In America people can pay money to rename an ENTIRE sports stadium or arena. Even ones with legendary pedigrees like Soldier Field or the SuperDome.

Samsung sponsored one wing of one airport, meh, this isn't news.

RE: Too much!
By Zim1980 on 5/19/2014 9:24:13 AM , Rating: 2
Except one the busiest airport in the world and the others are buildings unknown to anyone outside of the US.

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