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Ari Partinen was a key player on the Nokia PureView camera system

Yesterday we were all taken by surprise when it was announced that Apple is in talks to purchase Beats Electronics for $3.2 billion. The move would not only give Apple access to Beats’ lineup of popular headphones, but also its Beats Music streaming service which has garnered favorable reviews from critics (and users).
 
This week has also seen Apple departures including longtime PR chief Katie Cotton and Zane Row, VP of Sales for North America. Today we’re learning about an actual addition to the family instead of a subtraction. Apple hired Ari Partinen, who was formally the Lumia Photography Lead at Nokia and is listed as one of the inventors of the PureView camera system.



The 41-megapixel PureView camera on the Lumia 1020 is widely hailed as one of the best mobile camera solutions currently available.


Nokia Lumia 1020 with its 41MP PureView camera
 
The 8MP rear shooter on the iPhone 5s has also been regarded as an excellent smartphone-class camera, but there is always room for improvement.  And while the addition of Partinen to the Apple family means that we’re sure to see an uptick in iPhone camera quality down the road, his contributions won’t come soon enough to be featured on the iPhone 6.
 
Speaking of the iPhone 6, Reuters is reporting that Apple’s next generation flagship smartphone will arrive a month earlier than previously thought -- the 4.7” smartphone is now expected to arrive in stores this August. Apple is quickly ramping up production of the iPhone 6, and has plans to produce 80 million handsets via its partners before the end of the year.


4.7" iPhone 6 mockup
 
The 4.7” version of the iPhone 6 will be the first to hit store shelves, but it’s been widely reported that a larger, 5.5” version won’t be too far behind.

Sources: Engadget, Ari Partinen/Twitter, Reuters



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This article is over a month old, voting and posting comments is disabled

By tonyswash on 5/11/2014 3:48:27 PM , Rating: 0
quote:
That's what Blackberry thought when they were the smartphone market leader. Look where it got them.

To Apple's credit, they are doing what's better for the customer and eating crow when it comes to things like screen size.


'eating crow' ? I don't think so :)

More like smoothly churning yet another success with richly deserved smug smiles.

It's actually a very interesting, and pleasing, time to be an Apple fan. The company is in a very healthy position indeed, the Android surge hasn't dented it's bottom line at all and is in fact squeezing Samsung's profits.

The company has also been on a huge (by Apple's standards) program of talent recruitment and acquisitions. The very large number of sensor and medical specialist recruited in the last year indicates something intriguing is coming.

The Beats acquisition was all about adapting to yet another mutation in the music market and to understand what Apple was after at Beats have a look at this interview with Jimmy Lovine the Beats co-founder from the AllThingsD:Dive in Media conference.

http://youtu.be/d2Fkj427wDE

The first section is an interesting account of his very long career in the music biz and that leads, at around 7.42 in the video, into an interesting exposition of what Beats have been evolving in relation to curated music technology. This I think is what Apple wanted from Beats.

The next year looks like it’s going to be good for Apple. The new iPhone form factors will mean more iPhone growth, especially in China. And of course Angela Ahrendts the new head of retail will help propel their retail network into another bout of growth.

The situation on planet Android on the other hand is not so bright, it's ecosystem seems locked into low value added market segments and consequently it is a poorly performing platform both per capita and in it’s OEM chain. It takes a lot of Android users to make the commercial equivalent of one iOS user and other than Samsung nobody is making any profits from making Android handsets or tablets.

And now Androids shady origins have come back to bite it via the Oracle law suit.

Glad I am not a fan of that platform :)


"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)














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