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Ari Partinen was a key player on the Nokia PureView camera system

Yesterday we were all taken by surprise when it was announced that Apple is in talks to purchase Beats Electronics for $3.2 billion. The move would not only give Apple access to Beats’ lineup of popular headphones, but also its Beats Music streaming service which has garnered favorable reviews from critics (and users).
 
This week has also seen Apple departures including longtime PR chief Katie Cotton and Zane Row, VP of Sales for North America. Today we’re learning about an actual addition to the family instead of a subtraction. Apple hired Ari Partinen, who was formally the Lumia Photography Lead at Nokia and is listed as one of the inventors of the PureView camera system.



The 41-megapixel PureView camera on the Lumia 1020 is widely hailed as one of the best mobile camera solutions currently available.


Nokia Lumia 1020 with its 41MP PureView camera
 
The 8MP rear shooter on the iPhone 5s has also been regarded as an excellent smartphone-class camera, but there is always room for improvement.  And while the addition of Partinen to the Apple family means that we’re sure to see an uptick in iPhone camera quality down the road, his contributions won’t come soon enough to be featured on the iPhone 6.
 
Speaking of the iPhone 6, Reuters is reporting that Apple’s next generation flagship smartphone will arrive a month earlier than previously thought -- the 4.7” smartphone is now expected to arrive in stores this August. Apple is quickly ramping up production of the iPhone 6, and has plans to produce 80 million handsets via its partners before the end of the year.


4.7" iPhone 6 mockup
 
The 4.7” version of the iPhone 6 will be the first to hit store shelves, but it’s been widely reported that a larger, 5.5” version won’t be too far behind.

Sources: Engadget, Ari Partinen/Twitter, Reuters



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By Shig on 5/9/2014 5:05:49 PM , Rating: 3
The volume Apple has to sell prevents them from putting anything revolutionary into the device. Just getting a bigger screen was difficult due to the number of phones and markets they sell in.

Samsung is different because they own all their own Fabs. Apple is getting hit by the drawbacks of not investing into their own Fabs. I mean it's not like they couldn't afford it.


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