Recap of AMD-ATI Merger Analysis
July 25, 2006 11:07 AM
comment(s) - last by
What does the future hold for AMD and ATI?
The AMD-ATI merger had been
rumored for months
. Many took it as wild speculation on a deal that would likely never come to fruition. Well, over the weekend the rumors became
even more credible
AMD made the big announcement
completed an interview with AMD
and in addition received some
from NVIDIA's Derek Perez; "So if you think about it, it’s kind of like ATI’s thrown in the towel right? Getting beat on both ends, looking for a way out, a little bit like 3dfx a few years back." Of course, it should probably be mentioned that NVIDIA bought 3dfx.
AMD executive vice president Henri Richard took the opportunity to sit
down and talk with
about the ATI acquisition and its plans for the future. In the interview, Richard talks about the perceived risk that AMD is taking by possibly biting off more than it can chew with the acquisition, what this means for AMD's relationship with NVIDIA and the company's plans for graphics in general. When asked if AMD motherboards would still use NVIDIA core logic, Richard replied "I surely hope so, absolutely." In
an interview with
, Perez also assures us "We will continue to work with AMD to bring our brands to our mutual customers," but warns "We are now Intel's best GPU partner."
Cliff Edwards at
claims the writing is already on the wall for disaster. AMD CEO Hector Ruiz stated that "We will move from being neighbors to being a family," to which Edwards immediately followed up with "the problem with families — especially those formed by multibillion-dollar corporate mergers — is that they often end up dysfunctional." Edwards
goes on to detail
why the merger is great for NVIDIA and Intel, and detrimental for ATI and AMD.
Scott Wasson from
has a very
concise outline of the details
surrounding the deal, Mercury Research claims "
the holy grail of integration for ATI and AMD is going to be an integrated processor
— a combination of a graphics processor and a processor," Forbes believes
the mobile semiconductor industry will turn into a bloodbath
, TSMC assured the world its
manufacturing relations with ATI will continue business as usual
believes an AMD-ATI system-on-a-chip is
the only way for both companies to survive
, and finally CRN has
the definitive "no" as to whether or not AMD will produce its own line of motherboards
based on ATI core logic.
And finally, Ken Fisher at
everyone should take a breather and lay off the rampant speculation
, as the deal is still not even finalized. Specifically Fisher claims "And when it comes to claims about motherboard licensing, ATI, NVIDIA, and chipsets, bear this one key point in mind: this is not a done deal." However, if ATI does terminate the agreement at this point the company will have to fork over $162M dollars to AMD.
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RE: Integration possibilities
7/25/2006 1:47:49 PM
and now just imagine single core A64 with ATI GPU and memory controller and SOUTHBRIDGE on one chip!!! This is THE BIG FAT KILL Miller-style!!
RE: Integration possibilities
7/25/2006 5:38:27 PM
What about Servers?? I think the single chip CPU/GPU is a great idea for servers. This will reduce the cost of the equipment and even allow for smaller "blade" servers. Think if the blade had one processor, bios, memory, and hard drive? You can integrate everything else into the processor. Now you just added density that most people are looking for with servers.
Now in the future you could drop the hard drive and memory, and add a flash chip that runs both. You just reduced the bulk of the blade into a card no larger than a pack of playing cards.
RE: Integration possibilities
7/25/2006 6:40:09 PM
I think the single chip CPU/GPU is a great idea for servers
Nope, cut GPU outta there, you don't need it on a server, but include southbridge - OMG, you're right, servers will shrink TREMENDOUSLY! The whole entry-level blade with say 16 gigs or flash and a gig or so of RAM in a size of a deck of cards, or maybe two decks of cards - mama mia... really really interesting times ahead, IF ATI/AMD can manage it right - let's wish them best of luck in this!
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