Recap of AMD-ATI Merger Analysis
July 25, 2006 11:07 AM
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What does the future hold for AMD and ATI?
The AMD-ATI merger had been
rumored for months
. Many took it as wild speculation on a deal that would likely never come to fruition. Well, over the weekend the rumors became
even more credible
AMD made the big announcement
completed an interview with AMD
and in addition received some
from NVIDIA's Derek Perez; "So if you think about it, it’s kind of like ATI’s thrown in the towel right? Getting beat on both ends, looking for a way out, a little bit like 3dfx a few years back." Of course, it should probably be mentioned that NVIDIA bought 3dfx.
AMD executive vice president Henri Richard took the opportunity to sit
down and talk with
about the ATI acquisition and its plans for the future. In the interview, Richard talks about the perceived risk that AMD is taking by possibly biting off more than it can chew with the acquisition, what this means for AMD's relationship with NVIDIA and the company's plans for graphics in general. When asked if AMD motherboards would still use NVIDIA core logic, Richard replied "I surely hope so, absolutely." In
an interview with
, Perez also assures us "We will continue to work with AMD to bring our brands to our mutual customers," but warns "We are now Intel's best GPU partner."
Cliff Edwards at
claims the writing is already on the wall for disaster. AMD CEO Hector Ruiz stated that "We will move from being neighbors to being a family," to which Edwards immediately followed up with "the problem with families — especially those formed by multibillion-dollar corporate mergers — is that they often end up dysfunctional." Edwards
goes on to detail
why the merger is great for NVIDIA and Intel, and detrimental for ATI and AMD.
Scott Wasson from
has a very
concise outline of the details
surrounding the deal, Mercury Research claims "
the holy grail of integration for ATI and AMD is going to be an integrated processor
— a combination of a graphics processor and a processor," Forbes believes
the mobile semiconductor industry will turn into a bloodbath
, TSMC assured the world its
manufacturing relations with ATI will continue business as usual
believes an AMD-ATI system-on-a-chip is
the only way for both companies to survive
, and finally CRN has
the definitive "no" as to whether or not AMD will produce its own line of motherboards
based on ATI core logic.
And finally, Ken Fisher at
everyone should take a breather and lay off the rampant speculation
, as the deal is still not even finalized. Specifically Fisher claims "And when it comes to claims about motherboard licensing, ATI, NVIDIA, and chipsets, bear this one key point in mind: this is not a done deal." However, if ATI does terminate the agreement at this point the company will have to fork over $162M dollars to AMD.
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RE: ATI has problems
7/25/2006 1:18:19 PM
Regardless of who is based where, this was a good move for AMD.
I wrote in these news comments over two years ago before the Athlon64 was released, that I felt AMD needed to have a motherboard division to stay competitive against intel when the time comes that AMD takes away enough market share to awaken the beast.
But of course back then all I'd get in response was along the lines of "ha ha! AMD is the first company to bring out a 64-bit cpu and people will respect that. What has intel got to counter with, the P4EE & the itanic! They are so on their last dying breath."
Anyways, the difference is, with intel having their own chipsets, gpus, network cards, etc. etc. etc., intel can deliver a computer with a smaller price tag and still make more profit. And that's just one factor why intel has such an large advantage in a cut-throat price war.
AMD needs the diverse product line that ATi has.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
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