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HTC(M8) Ace will continue the well-received brand that was introduced with the Desire HD in 2010

HTC Corp. (TPE:2498) for the most part impressed with its second-generation HTC One (M8).  The phone carries a premium price despite lacking some features carried by its rivals such as optical image stabilization (although it makes up for that shortcoming with exclusive features of its own, like stereo speakers).

HTC is looking to trim roughly $150-160 USD off the cost of the HTC One by releasing a variant dubbed the HTC (M8) Ace, which will drop the costly aluminum sculpted chassis for a more pedestrian plastic body design.

The price is not official by any means, but is based on a leak from Chinese blog TMTpost which claimed to have an inside scoop pointing to a CN¥3,000 (~$480 USD) price.

The Ace has also been teased by @evleaks a month ago in a blurry image:
While that image left more questions than answers, Engadget offered the additional detail about the plastic body design.  If accurate, this gives a key clue to HTC's strategy with the much-rumored device.

Assuming the body material and price rumors are reasonably accurate, the HTC smartphone could see strong sales given that it matches most of the spec of Samsung Electronics Comp., Ltd.'s (KRX:005930) (KRX:005935Galaxy S5, while seriously undercutting it on price.

The HTC (M8) Ace is expected to feature a similar spec to its metal-bodied brethren, including a 5-inch 1080p screen and 2.5GHz, quad-core Snapdragon 801 SoC from Qualcomm, Inc. (QCOM).  This is definitely exciting news for buyers on a budget looking for the next step up from a OnePlus One or Nexus 5.

Assuming HTC sticks with the name "Ace", it will be recycling a familiar brand name that it introduced during its epic run in 2010.  History seems to lend credence to Engadget's report that the device will be plastic; past HTC Aces also bore HTC's traditional plastic body designs rather than the more recent premium smartphones.  
HTC Desire HD
The original HTC Ace was the HTC Desire HD, introduced back in 2010.  
It also featured a plastic body.

After recent financial struggles, HTC is reportedly focusing on the mid-market and the new HTC Ace will reportedly be one fruit of that fresh focus.

Sources: Engadget, TMTpost, @evleaks

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RE: The GS5 isn't only a plastic One
By retrospooty on 4/28/2014 6:51:38 PM , Rating: 2
Its a show stopper for some... Certainly not all. The iPhone has neither and sells more than all 3 combined.

RE: The GS5 isn't only a plastic One
By Reclaimer77 on 4/28/2014 8:42:06 PM , Rating: 2
The iPhone has neither and sells more than all 3 combined.

Yeah but when you look at the people buying those....uhhh yeah.

If the iPhone came with an Etch-A-Sketch for a screen, they would still buy it. And say all day long how it's multi-touch.

By retrospooty on 4/28/2014 10:28:06 PM , Rating: 2
I cant explain that part, no clue here. After using IOS 7.1.1 for a few days I feel like the OS is a bad joke. Its not just a little behind, its laughable. My point was that not everyone needs or cares about SD or removable batt. Now tgat I dont travel for work, I dont miss them at all.Not one but.

RE: The GS5 isn't only a plastic One
By Gio6518 on 4/29/2014 8:18:33 AM , Rating: 2
The iPhone has neither and sells more than all 3 combined

I'm trying to figure out which 3 your talking about because Samsung outsells Apple 3 to 1 worldwide and still number in in US

By retrospooty on 4/29/2014 8:22:28 AM , Rating: 2
The GS4 + HTC One and LG G2. Samsung is a company that makes dozens of phones, the GS4 is but one model.

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