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HTC(M8) Ace will continue the well-received brand that was introduced with the Desire HD in 2010

HTC Corp. (TPE:2498) for the most part impressed with its second-generation HTC One (M8).  The phone carries a premium price despite lacking some features carried by its rivals such as optical image stabilization (although it makes up for that shortcoming with exclusive features of its own, like stereo speakers).

HTC is looking to trim roughly $150-160 USD off the cost of the HTC One by releasing a variant dubbed the HTC (M8) Ace, which will drop the costly aluminum sculpted chassis for a more pedestrian plastic body design.

The price is not official by any means, but is based on a leak from Chinese blog TMTpost which claimed to have an inside scoop pointing to a CN¥3,000 (~$480 USD) price.

The Ace has also been teased by @evleaks a month ago in a blurry image:
While that image left more questions than answers, Engadget offered the additional detail about the plastic body design.  If accurate, this gives a key clue to HTC's strategy with the much-rumored device.

Assuming the body material and price rumors are reasonably accurate, the HTC smartphone could see strong sales given that it matches most of the spec of Samsung Electronics Comp., Ltd.'s (KRX:005930) (KRX:005935Galaxy S5, while seriously undercutting it on price.

The HTC (M8) Ace is expected to feature a similar spec to its metal-bodied brethren, including a 5-inch 1080p screen and 2.5GHz, quad-core Snapdragon 801 SoC from Qualcomm, Inc. (QCOM).  This is definitely exciting news for buyers on a budget looking for the next step up from a OnePlus One or Nexus 5.

Assuming HTC sticks with the name "Ace", it will be recycling a familiar brand name that it introduced during its epic run in 2010.  History seems to lend credence to Engadget's report that the device will be plastic; past HTC Aces also bore HTC's traditional plastic body designs rather than the more recent premium smartphones.  
HTC Desire HD
The original HTC Ace was the HTC Desire HD, introduced back in 2010.  
It also featured a plastic body.

After recent financial struggles, HTC is reportedly focusing on the mid-market and the new HTC Ace will reportedly be one fruit of that fresh focus.

Sources: Engadget, TMTpost, @evleaks



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RE: The GS5 isn't only a plastic One
By retrospooty on 4/28/2014 5:54:10 PM , Rating: 2
"Also, the aluminium case on the One isn't worth $160. I must cost them no more than $10-15."

It probably costs close to that on the BOM, but there are additional costs. It's harder to work with and it adds cost to the manufacturing/assembly line with different fittings and process training etc... That and Samsung phones are overpriced because they can because the sell well. For some reason which I still cannot grasp (other than sheep mentality) Samsung and Apple phones sell in #'s FAR higher than their quality and feature set deserve.

We all know the HTC One and the LG G2 from last year beat the crap out of the GS4 yet the GS4 sold way more than both combined. All of the above obliterate the iPhone yet it sells more.


RE: The GS5 isn't only a plastic One
By Nutzo on 4/28/2014 6:33:39 PM , Rating: 1
No, the poor sales are more likely due to the fact that both the HTC One and the LG G2 do not have an SD slot or a user replaceable battery.

If I was shopping for a high end phone, I'd remove both of them from consideration just for that reason.

Now if they came with 64GB of flash for the same price, I might be willing to overlook the lack of an SD card.


RE: The GS5 isn't only a plastic One
By retrospooty on 4/28/2014 6:51:38 PM , Rating: 2
Its a show stopper for some... Certainly not all. The iPhone has neither and sells more than all 3 combined.


RE: The GS5 isn't only a plastic One
By Reclaimer77 on 4/28/2014 8:42:06 PM , Rating: 2
quote:
The iPhone has neither and sells more than all 3 combined.


Yeah but when you look at the people buying those....uhhh yeah.

If the iPhone came with an Etch-A-Sketch for a screen, they would still buy it. And say all day long how it's multi-touch.


By retrospooty on 4/28/2014 10:28:06 PM , Rating: 2
I cant explain that part, no clue here. After using IOS 7.1.1 for a few days I feel like the OS is a bad joke. Its not just a little behind, its laughable. My point was that not everyone needs or cares about SD or removable batt. Now tgat I dont travel for work, I dont miss them at all.Not one but.


RE: The GS5 isn't only a plastic One
By Gio6518 on 4/29/2014 8:18:33 AM , Rating: 2
quote:
The iPhone has neither and sells more than all 3 combined


I'm trying to figure out which 3 your talking about because Samsung outsells Apple 3 to 1 worldwide and still number in in US


By retrospooty on 4/29/2014 8:22:28 AM , Rating: 2
The GS4 + HTC One and LG G2. Samsung is a company that makes dozens of phones, the GS4 is but one model.


By bigboxes on 4/29/2014 10:18:13 PM , Rating: 3
Just stop. Enough with the fanboy crap. My phone has a removable battery and an SD slot. It's not like those are deal killers for the majority of consumers. You're a techie on a tech site that likes to do what they want with their device. We get it. However, for most the smart phone is an appliance. They could care more about form factor than having a removable battery and SD card. You just need to get over it. Your needs are niche.


By thesaxophonist on 4/28/2014 7:30:23 PM , Rating: 2
True that. Aluminium dust is actually explosive if the particles are fine enough, and that creates a big manufacturing headache.


RE: The GS5 isn't only a plastic One
By Wazza1234 on 4/29/2014 3:38:25 AM , Rating: 2
quote:
For some reason which I still cannot grasp (other than sheep mentality) Samsung and Apple phones sell in #'s FAR higher than their quality and feature set deserve.


Samsung are the only Android manufacturers who release complete phones, as in phones which correctly address all of the requirements of most users. The performance is great, the screen is excellent, the battery life is good, and the camera is as good as you get on a phone. Every other phone misses one or more of these key features and that's why no other phone is selling as well. First you need a good phone, then the 'sheep mentality' (brand recognition) follows.


By Krinosy on 4/29/2014 5:29:27 AM , Rating: 2
OR it might have something to do with the fact that Samsung pumps more into marketing than any other OEM.


RE: The GS5 isn't only a plastic One
By retrospooty on 4/29/2014 8:26:41 AM , Rating: 2
"Samsung are the only Android manufacturers who release complete phones, as in phones which correctly address all of the requirements of most users. The performance is great, the screen is excellent, the battery life is good, and the camera is as good as you get on a phone."

Even when you aren't being an Apple shill, you are ridiculous. The only company that makes an Android phone with good performance, battery,screen and camera? LOL. Samsung as is are horribly laggy, and battery life isnt at all stellar. Screen color calibration is horribly lacking. The G2 is better in all of those aspects than the GS4.


By seamonkey79 on 4/29/2014 9:41:51 AM , Rating: 2
Nevermind the biggest piece I hate (everything else mentioned can be at least assisted by rooting/custom ROMs), the mix of physical home button with soft other keys... drove me nuts on my Note 2.


RE: The GS5 isn't only a plastic One
By Reclaimer77 on 4/29/2014 10:09:56 AM , Rating: 2
Dude what's with the RAMPANT Samsung hate lately? You sound like an Appletard or something lately.

You can't sit here and credibly state Samsung phones are complete garbage because of some pet issue of yours. Come on, that's hyperbole and we don't need that on team 'Droid.

And you can't change the battery OR expand storage on the G2, so I don't see what it has to do with his post.

There's a reason Samsung outsells everyone, and I doubt it's because they just make garbage and all their phones have "horrible" lag. Just..come on.


RE: The GS5 isn't only a plastic One
By retrospooty on 4/29/2014 10:26:20 AM , Rating: 2
"Dude what's with the RAMPANT Samsung hate lately?"

LOL... Dood, loyalty is a good thing, but when you blindly defend bad aspects you are the one that is no better than an Apple shill. If MS or Apple put that bloat in a phone you would be all over it and you know it.

"You can't sit here and credibly state Samsung phones are complete garbage "

I said nothing of the sort. The only really "bad" thing is the bloat. It's not product, it's not design limitations, its not anything but piss poor decision making by thier software team and you defending it is sickening. When is hte last Samsung phone you een owned? Was it the old GS2 from 2011? Dood, wake up. The bloat is beyond reproach.

"There's a reason Samsung outsells everyone, and I doubt it's because they just make garbage and all their phones have "horrible" lag. Just..come on."

No its not garbage, the phones are good, but as the highest seller , the bloat makes the whole platform look bad and I am tired of explaining it.

Call a terd a terd. Sambloat is a major turd.


RE: The GS5 isn't only a plastic One
By Reclaimer77 on 4/29/2014 11:20:49 AM , Rating: 2
I'm not defending anything. But you're vastly exaggerating the situation.

And the GS4 is old news. Samsung has radically cut down on the bloat in the GS5, and will continue to going forward. So your beef is largely moot.

"Sambloat" doesn't give you justification to attack someone for stating Samsung makes a quality product. A lot of people will take the "bloat" if it means having the features they want, you need to accept that.

Appletards used to attack the Windows PC because of "oem bloat". Yeah well, what's the Mac's marketshare again? And what lessons have we learned from that?


By retrospooty on 4/29/2014 11:44:31 AM , Rating: 2
"And the GS4 is old news. Samsung has radically cut down on the bloat in the GS5, and will continue to going forward. So your beef is largely moot."

I really hope they did. Waiting to see one in person. If so, good. But the conversation above was about last years models and the sales of such. I know for a fact up to and including the Note 3 from last fall the bloat is

""Sambloat" doesn't give you justification to attack someone for stating Samsung makes a quality product. "

Look at what he said and look at what I replied. None of what I said is false. Samsung doesn't have the best speed, battery life, or screens, or camera's available in an Android phone. The S5 may change that, but again, we were talking about last years models.

"Appletards used to attack the Windows PC because of "oem bloat". Yeah well, what's the Mac's marketshare again? And what lessons have we learned from that?"

Yes they did, and that isn't what I am doing. Attacking MS for OEM bloat is wrong as MS didnt do it. I am blaming Samsung for hte bloatware that Samsung puts in thier phones. Attacking Android for Sambloat is what I am always railing against... That and I am railing against Samsung for its Sambloat giving a laggy impression of Android since its the largest vendor it makes the whole platform look laggy and it isnt.


"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs














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