backtop


Print 29 comment(s) - last by Labotomizer.. on May 5 at 5:14 PM

Mid-range model will also launch; both phones will target developing markets

Samsung Electronics Comp., Ltd. (KRX:005930) (KRX:005935) is expected to launch a smartphone in May that runs a Linux kernel-based competitor to Google Inc.'s (GOOG) ubiquitous Android smartphone operating system.  The phone's performance sales-wise will be closely watched, given that Samsung is Google's largest volume partner for Android.  
 
I. Tizen Creeps Close
 
The new smartphone platform is dubbed "Tizen".  Many believe that Samsung views Tizen as a path to cornering more mobile profits for itself, amid growing dissatisfaction with having to share a cut of mobile advertising revenue with Google.
 
In the wearables market, Samsung has already embraced Tizen.  

Tizen Samsung
Samsung is preparing to launch its first Tizens-powered Linux smartphones.
[Image Source: beritateknologi]

The upcoming Gear 2 and Gear 2 Neo smartwatches will both be powered by the Samsung co-developed operating system.

Samsung Gear 2 Neo

According to Samsung Electronics' SVP Yoon Han-Kil, chief of product strategy, told reporters with the International Business Times and other publications that Samsung will launch a "high-end" smartphone powered by Tizen near the end of Q2 2014, next month in May.  A mid-range targeted Tizen smartphone is also expected to roll out before the end of Q2.
 
II. The Path to Tizen
 
The path to Tizen was winding and wild.  The roots of Tizen trace back to a pair of mobile operating system projects -- one at Intel Corp. (INTC), one at Finland's Nokia Oyj. (HEX:NOK1V) (Maemo).  Together the joint OS effort was dubbed Meego.
 
But after the 2010 launch of the Meego project, it never saw traction, as Nokia instead opted to go with Microsoft Corp.'s (MSFT) Windows Phone operating system for its mobile future.  After it officially dropped out of the Meego collaboration in early 2011, Intel opted to shack up with the Samsung Linux Platform (SLP), which was relaunched as Tizen.
Tizen

Tizen is thought to incorporate some of Intel's technology from Meego, but it is directly derived from SLP, not Meego.

Tizen phone
Tizen in the wild on a Samsung prototype device [Image Source: Indonesia Tizen]

The high-end model launching next month is thought to be codenamed SM-Z9005 and will launch at an event in Russia, according to the blog Indonesia Tizen.  Tizen product will first be used by Samsung to target developing markets such as Russia, Brazil, China, India, and Indonesia.
 
The higher-end first-generation Tizen phone is expected to resemble last year's Android-powered flagship device, the Samsung Galaxy S4.

Galaxy S4
The high-end Tizen device is expected to be based on last year's flagship Android, the Galaxy S4. [Image Source: AP]

While the initial implementation of Tizen is heavily geared towards mobile from an API, UI, and applications front, Samsung hopes to also use the Tizen OS to drives its Smart TVs and appliances, showcasing its ability to extend outside the mobile space.
 
Samsung is not alone in the Tizen effort.  Tizen's other major OEM backer is China's Huawei Technology Comp., Ltd. (SHE:002502).  Tizen is also backed by a variety of chipmakers, software firms, and telecoms.



Huawei, one of the world's fastest growing smartphone makers, is approaching the project from a similar position as Samsung -- currently it depends on Android, but it would like to use Tizen across part of its line to cut out the middleman (Google) and corner more profit for itself.

Sources: Tizen Indonesia, IB Times



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

By tayb on 4/28/2014 2:09:25 PM , Rating: 2
The article mentioned Samsung not being happy sharing so much advertising revenue with Google so I would expect Samsung to try and drive their own services.

The only service that will be impossible to replace is Google Maps. There are better alternatives for just about everything else Google offers except for Maps. Now, whether Samsung will actually implement better alternatives is another question. I've used Samsung phones so my guess would be absolutely not.

Samsung is in a much better place financially than they were in 2007 but they are still at risk of a huge portion of their business being reliant on a 3rd party. If Google decides to change direction with Android what is Samsung going to do? Fork it and go it alone? Good luck. They need to pressure Google to keep developing Android on Samsung terms and have an wildcard to play if Google stops playing ball.

Personally I don't take too much stock in this announcement. Too much money for both Samsung and Google for them to mess this up.


"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki