backtop


Print 29 comment(s) - last by Labotomizer.. on May 5 at 5:14 PM

Mid-range model will also launch; both phones will target developing markets

Samsung Electronics Comp., Ltd. (KRX:005930) (KRX:005935) is expected to launch a smartphone in May that runs a Linux kernel-based competitor to Google Inc.'s (GOOG) ubiquitous Android smartphone operating system.  The phone's performance sales-wise will be closely watched, given that Samsung is Google's largest volume partner for Android.  
 
I. Tizen Creeps Close
 
The new smartphone platform is dubbed "Tizen".  Many believe that Samsung views Tizen as a path to cornering more mobile profits for itself, amid growing dissatisfaction with having to share a cut of mobile advertising revenue with Google.
 
In the wearables market, Samsung has already embraced Tizen.  

Tizen Samsung
Samsung is preparing to launch its first Tizens-powered Linux smartphones.
[Image Source: beritateknologi]

The upcoming Gear 2 and Gear 2 Neo smartwatches will both be powered by the Samsung co-developed operating system.

Samsung Gear 2 Neo

According to Samsung Electronics' SVP Yoon Han-Kil, chief of product strategy, told reporters with the International Business Times and other publications that Samsung will launch a "high-end" smartphone powered by Tizen near the end of Q2 2014, next month in May.  A mid-range targeted Tizen smartphone is also expected to roll out before the end of Q2.
 
II. The Path to Tizen
 
The path to Tizen was winding and wild.  The roots of Tizen trace back to a pair of mobile operating system projects -- one at Intel Corp. (INTC), one at Finland's Nokia Oyj. (HEX:NOK1V) (Maemo).  Together the joint OS effort was dubbed Meego.
 
But after the 2010 launch of the Meego project, it never saw traction, as Nokia instead opted to go with Microsoft Corp.'s (MSFT) Windows Phone operating system for its mobile future.  After it officially dropped out of the Meego collaboration in early 2011, Intel opted to shack up with the Samsung Linux Platform (SLP), which was relaunched as Tizen.
Tizen

Tizen is thought to incorporate some of Intel's technology from Meego, but it is directly derived from SLP, not Meego.

Tizen phone
Tizen in the wild on a Samsung prototype device [Image Source: Indonesia Tizen]

The high-end model launching next month is thought to be codenamed SM-Z9005 and will launch at an event in Russia, according to the blog Indonesia Tizen.  Tizen product will first be used by Samsung to target developing markets such as Russia, Brazil, China, India, and Indonesia.
 
The higher-end first-generation Tizen phone is expected to resemble last year's Android-powered flagship device, the Samsung Galaxy S4.

Galaxy S4
The high-end Tizen device is expected to be based on last year's flagship Android, the Galaxy S4. [Image Source: AP]

While the initial implementation of Tizen is heavily geared towards mobile from an API, UI, and applications front, Samsung hopes to also use the Tizen OS to drives its Smart TVs and appliances, showcasing its ability to extend outside the mobile space.
 
Samsung is not alone in the Tizen effort.  Tizen's other major OEM backer is China's Huawei Technology Comp., Ltd. (SHE:002502).  Tizen is also backed by a variety of chipmakers, software firms, and telecoms.



Huawei, one of the world's fastest growing smartphone makers, is approaching the project from a similar position as Samsung -- currently it depends on Android, but it would like to use Tizen across part of its line to cut out the middleman (Google) and corner more profit for itself.

Sources: Tizen Indonesia, IB Times



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: I wonder how Samsung will implement Tizen...
By stm1185 on 4/28/2014 2:06:47 PM , Rating: 2
I'd buy one tomorrow if they subsidized it themselves. Give me an Galaxy S5, toss Tizen on it, Cut the price to $299 off contract.

If OnePlusOne can do it, how can Samsung not?


By karimtemple on 4/28/2014 2:22:40 PM , Rating: 2
Because OnePlus is doing it on Android. Samsung is thinking about monetizing the OS on their devices, but are they thinking about the value proposition? Can they actually make a more compelling (or at the very least equal) platform than Android? I get wanting to be more than just a hardware OEM, but people aren't just going to hand you money because they liked your last phone. I'm certainly skeptical myself, but perhaps that's unfair since I don't care about Samsung phones in the first place.


RE: I wonder how Samsung will implement Tizen...
By quiksilvr on 4/28/2014 3:12:03 PM , Rating: 3
App support is key. The software itself is solid and runs really well from the Hands-On videos. But app support will be the defining factor. We already have developers making apps for 3-4 platforms right now but are focusing only on the two big ones. I'm not sure how a 5th one will work but it is an interesting route to take nonetheless.


By karimtemple on 4/28/2014 4:21:23 PM , Rating: 2
Agreed. The apps are indeed where it's at. I really have no reason to believe that Tizen will become a rich ecosystem. It'll just be a weird even-later-than-Windows latecomer on a handful of devices. The apps will go where the money is, which is iOS and Android, and for now in that order.

But the funniest thing about this is that Samsung may still stand to increase their earnings by using Tizen, despite all of this. And I'm pretty sure that's all they really care about. It's been a long time since Samsung was hungry and came at things from the consumer's perspective. So anyway, more power to them. To me this headline reads as "Absence of Reasons to Care About Samsung Phones Continues."


By retrospooty on 4/28/2014 11:34:29 PM , Rating: 3
"It's been a long time since Samsung was hungry and came at things from the consumer's perspective."

That is exactly it... It seems to be a recurring theme. Companies start making great things that customers want, then they get huge and start making mediocre things that drive their own internal agenda's. That "internal agenda" eventually overtakes the "making great things that customers want" - MS did it, HP, Blackberry, now Samsung is neck deep into it. Oh well, bummer for them.


By NellyFromMA on 4/29/2014 9:35:42 AM , Rating: 2
If you don't think people will hand a company money because they were "just happy with their last phone" then you fail to realize exactly how 99% of the market decides on their next purchase.


By karimtemple on 4/29/2014 9:52:04 AM , Rating: 2
Enough people to establish a new mobile platform? lol. No.

I'll have to see the software and roadmap to decide for myself what I'll really think of Tizen, but if I had to bet blind right now I'd bet against it.


By dimsum888 on 4/29/2014 7:53:32 AM , Rating: 2
Oneplusone workers are prisoners and don't get paid


"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki