New Fisker Owners Aim to Relaunch Karma Hybrid in 2015
April 23, 2014 9:22 AM
comment(s) - last by
Fisker is looking fr a CEO and a new HQ
Fisker was one of the high-profile failures of the
Advanced Technology Loan program
operated by the U.S. government. The company made a handful of Karma hybrid vehicles and then filed for bankruptcy. A judge overseeing the cars ordered the bankrupt
Fisker to hold a competitive auction
for the assets remaining, with the winning bid going to a Chinese company.
Wanxiang, the new owner of Fisker, is a Chinese auto parts conglomerate and it has announced plans to relaunch the Karma by mid-2015. The company says that a second Fisker model,
the station wagon-style Surf
, could ship in 2016. A
cheaper, smaller car called the Atlantic
is also being considered for production in 2017.
“We don’t know if we would keep Fisker Automotive as the company (name),” said Roger Brown, interim President for Fisker. “The cars are the rock stars.”
Fisker received lots of bad press and it would be understandable if the new owners wanted to rename the company. Before the cars can go back into production, the company has to set up a new headquarters and decide where the cars will be produced.
“Wanxiang is not flashy. They bought this company, they paid cash for it, they don’t put any debt on their company and they execute,” Brown added. “They didn’t buy the company to export the technology to China. ... They bought it because they want to build a great car company.”
Brown is currently leading a small team of 25 workers, who are the only people not laid off by Fisker a year ago.
This article is over a month old, voting and posting comments is disabled
4/24/2014 3:22:27 PM
The quote here, "the cars are the rockstars" is refreshing compared to Elon Musk who seems in love with the smell of his own flatulence. Finally a CEO, even if interim, who is going to sell cars on their own merits, not the mystique of his own falsely inflated reputation.
If these cars are manufactured in China it will be interesting to see how they compare in reliability, safety, and TCO to US/European cars. They'd be better off selling to the local market and partner with US/European manufacturers to rebrand as "native" cars. GM with Fiskar technology would probably sell better than Fiskar (now seen as "that Chinese company") even if in essence it were the same.
RE: Good luck
4/24/2014 5:35:11 PM
What does Fiskar have for tech that would benefit GM? GM did an electric vehicle before anyone even thought of making Fiskar or Tesla or any other EV manufacturer. It sold like crap because it was ugly, expensive, and the battery tech wasn't there yet, but GM was way ahead of the curve on EVs. They had proposed the skateboard design a couple decades ago as well. Of course, by time tech was starting to get to the point where an EV was slightly more feasible, GM had that whole bankruptcy restructuring to go through.
RE: Good luck
4/26/2014 12:47:17 PM
Ya falsely inflated. He just created PayPal, a car company and space flight company... Lol falsely. Take it from someone who's actually spent a few hours with the man, he is not some douchebag wanna be, that my friend, is you.
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
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