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Fisker is looking fr a CEO and a new HQ

Fisker was one of the high-profile failures of the Advanced Technology Loan program operated by the U.S. government. The company made a handful of Karma hybrid vehicles and then filed for bankruptcy. A judge overseeing the cars ordered the bankrupt Fisker to hold a competitive auction for the assets remaining, with the winning bid going to a Chinese company.
 
Wanxiang, the new owner of Fisker, is a Chinese auto parts conglomerate and it has announced plans to relaunch the Karma by mid-2015. The company says that a second Fisker model, the station wagon-style Surf, could ship in 2016. A cheaper, smaller car called the Atlantic is also being considered for production in 2017.
 

Fisker Surf

“We don’t know if we would keep Fisker Automotive as the company (name),” said Roger Brown, interim President for Fisker. “The cars are the rock stars.”
 
Fisker received lots of bad press and it would be understandable if the new owners wanted to rename the company. Before the cars can go back into production, the company has to set up a new headquarters and decide where the cars will be produced.

Fisker Atlantic 

“Wanxiang is not flashy. They bought this company, they paid cash for it, they don’t put any debt on their company and they execute,” Brown added. “They didn’t buy the company to export the technology to China. ... They bought it because they want to build a great car company.”
 
Brown is currently leading a small team of 25 workers, who are the only people not laid off by Fisker a year ago.

Source: Detroit News



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RE: The styling is badass so..
By Mint on 4/23/2014 2:20:53 PM , Rating: 2
Fisker's decline went beyond just bad management. They designers/engineers didn't have the eye for detail that is needed for a car startup, probably because the contracted out so much the engineering.

Their touchscreen UI was awful. The panel gaps were unfitting for a car this expensive. The performance was lacking for a 400hp car (even considering the weight). The electrical system caused fires. They got the hard stuff right, like exterior/interior design and chassis/handling, but you have be almost perfect to start a new car company.


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