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Print 23 comment(s) - last by tonyswash.. on Apr 23 at 2:19 PM

Apple is proud of its "green" record

Apple and Samsung are still embroiled in a bitter patent lawsuit in which the former accuses the latter of slavishly copying its iconic products. But in a fresh newspaper ad, Apple is actually inviting its competitors (more than likely, just Samsung) to “copy” its environmental record instead.
 
The text from the ad is below (click this link for the actual ad):
 
There are some ideas we want every company to copy.
 
There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefits. We’d be more than happy to see every data centre fueled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
 
Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing.
 
The ad is just one of the many initiatives that Apple has taken up this week in celebration of Earth Day. The company’s retail stores temporarily “painted” the leaves on its Apple logos green in celebration of Earth Day.


[Image Source: Instagram/znnina]
 
Apple is also offering free recycling of used Apple products. The company had previously recycled used Apple products that were in working, resalable condition in exchange for Apple gift cards. The recycling offer has now been extended to used Apple products in any condition; but don’t expect to receive a gift card if you bring in a busted P-P-P-Powerbook.
 
And to cap off Apple’s “green” efforts this week, check out this video from CEO Tim Cook:
 

Sources: 9to5 Mac, ABC News, Apple



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Credit given where credit is due
By saarek on 4/22/2014 9:52:36 AM , Rating: 4
Lot's of the usual sarcastic comments here, but the fact is that Apple is helping to lead the way on this very important issue.

They can do better and just like everyone else they NEED to do better.

The human population is swelling and our footprint on the earth is ever increasing.

I'm sure that one of the biggest reasons for the steps that they have taken are to placate the ever increasing number of people who want eco friendly products. But, whatever the reason, at least they are taking the steps towards a sustainable model and they do need to be followed in this regard by individuals and companies alike.




RE: Credit given where credit is due
By retrospooty on 4/22/14, Rating: -1
RE: Credit given where credit is due
By renstein on 4/22/2014 12:10:06 PM , Rating: 2
Actually, 1.8% according to Apple's numbers. They count all manufacturing carbon emissions in their environmental report, down to the mining of raw materials. They also count consumer product usage in their carbon emissions as well. The information is very easy to find on Apples website. So, yes, at least in reporting numbers, Apple holds the bag for the manufacturing of products. I would really like to see equivalent companies reports.


RE: Credit given where credit is due
By atechfan on 4/22/2014 12:11:14 PM , Rating: 2
Exactly. If giving credit for used items makes you green, the auto dealers have been green for several decades.


By retrospooty on 4/22/2014 1:21:36 PM , Rating: 2
Yup. I recall as a kid bringing used motor oil to gas stations to drop off and be recycled so it didn't go in to landfills. - They all took it for free and properly disposed of it. Hey, all hail the oil companies for doing their part to be green for 20+ years. / meh.


By jedimindtriks on 4/22/2014 2:43:52 PM , Rating: 2
like having slaves work to make iphones?


RE: Credit given where credit is due
By tonyswash on 4/22/2014 3:43:27 PM , Rating: 2
quote:
The human population is swelling and our footprint on the earth is ever increasing.


Actually that's not quite true, at least not in the sense you mean it. In the last few years humans went through a very important transition when the number of children stopped growing and stabilised at around 2 billion. That's because the average number of births per woman has fallen dramatically to around 2.5 and is still falling (the result of improved welfare and economic growth). There will some population growth over the next four to five decades resulting from demographic infill and the population will then stabilise at around 11 billion, a number the planet can easily support. The population crises is basically over.

The status of human population growth is explained in this short video by the brilliant statistician Hans Rosling:

http://youtu.be/oVYq2jWKNpQ

Personably I wish Apple would drop the green crap but at least this sort of meaningless gesture will stop them being harangued by those unpleasant idiots from Greenpeace. Whenever anyone uses the word sustainable I feel slightly nauseous.


RE: Credit given where credit is due
By retrospooty on 4/22/2014 4:38:39 PM , Rating: 3
This is what I have always noticed about Tony. When you take the company shill blinders off he is a totally different person and can actually speak to things without jumping hte shark so to speak.

Awesome info. I have read all that before, but that graph he has up on the screen really explains it well, and how it animates at about 1:45 to show the less developed countries that used to have 7+ children per family are all moving toward where the more developed countries are at 2-3.


RE: Credit given where credit is due
By tonyswash on 4/22/2014 6:46:34 PM , Rating: 2
Hans Rosling is a hero of mine, fantastic work countering the absurd notion that things are getting worse when in fact they are getting better.

This one of my favourites, it's a TED talk by Rosling called "the magic washing machine", the punchline at the end when he reaches into the machine for something other than washing is fantastic.

http://youtu.be/6sqnptxlCcw


By retrospooty on 4/22/2014 9:19:27 PM , Rating: 2
I love it. He is awesome.


RE: Credit given where credit is due
By Wazza1234 on 4/23/2014 10:58:22 AM , Rating: 1
quote:
Actually that's not quite true, at least not in the sense you mean it. In the last few years humans went through a very important transition when the number of children stopped growing and stabilised at around 2 billion


You are right, but the question of evolution remains. The people who have the most children will produce offspring who will be more likely to have more children. We've seen that effect reversed with modern society, but that's just one more evolutionary barrier we're going through. The population will start growing again in my opinion.


By tonyswash on 4/23/2014 2:19:47 PM , Rating: 2
quote:
The population will start growing again in my opinion.

Even though there is no evidence for that? All the evidence supports the idea that having lots of children is a result of poverty (lots of kids are your pension, lots die young so make a lot, etc) and all (yes really all) societies that have moved away from poverty have also had rapidly declining birth rates.


By Reclaimer77 on 4/22/2014 8:53:51 PM , Rating: 2
This post right here is proof that you can outsource to the worlds leading polluter for everything you do, spend a few peanuts on "green" crap at home, and people will clap and think you're just swell.

quote:
at least they are taking the steps towards a sustainable model and they do need to be followed in this regard by individuals and companies alike.


/facepalm

No, it's not sustainable. Their "model" is built on the back of reaping massive profits by exploiting China's environmental and labor policies. Without that this model is very much unsustainable.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer














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