Quick Note: Apple Invites Companies to “Copy” Its Environmental Record
April 22, 2014 7:58 AM
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Apple is proud of its "green" record
Apple and Samsung are
still embroiled in a bitter patent lawsuit
in which the former accuses the latter of
slavishly copying its iconic products
. But in a fresh newspaper ad, Apple is actually inviting its competitors (more than likely, just Samsung) to “copy” its environmental record instead.
The text from the ad is below (click this
for the actual ad):
There are some ideas we want every company to copy.
There’s one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefits. We’d be more than happy to see every data centre fueled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course we know we can continue to do better. We’ve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planet’s limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing.
The ad is just one of the many initiatives that Apple has taken up this week in celebration of Earth Day. The company’s retail stores temporarily “painted” the leaves on its Apple logos green in celebration of Earth Day.
[Image Source: Instagram/
Apple is also offering free recycling of used Apple products. The company had previously recycled used Apple products that were in working, resalable condition in exchange for Apple gift cards. The recycling offer has now been extended to used Apple products in any condition; but don’t expect to receive a gift card if you bring in a busted
And to cap off Apple’s “green” efforts this week, check out this video from CEO Tim Cook:
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Proof that it makes no business sense...
4/22/2014 9:35:40 AM
So this is proof that it makes no business sense to be environmentally friendly. Otherwise they would have claimed they invented the fake green concept, patented it and try to run everyone else out of business for copying. Thank you Apple for clearing things up.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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