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Print 24 comment(s) - last by retrospooty.. on Apr 22 at 6:21 PM


Facebook prepares to enhance its mobile ad offerings  (Source: TheNextWeb)
Popular social networking site Facebook is reportedly going to launch an ad network later this month.

No. 1 social networking site Facebook plans to unveil its first ad network later this month during the F8 developer conference in San Francisco on April 30, 2014.

 
The ad network has reportedly been in the works for at least a few years, and will launch with a small number of carefully selected ad partners. However, the ad network will continue to expand in the coming months with Facebook expected to find great success from using mobile ads.  Facebook ad revenue continues to grow, and the company has a large amount of personal information on its 1+ billion worldwide users. 
 
Since mobile ads feature less room to display text, visual and video ads, it’s important for Facebook to use targeted advertising carefully.  During Q4 2013, Facebook mobile ad revenue totaled $1.25 billion, which is more than half of all company advertising revenue, with that number expected to continue in the future.  
 
The company garnered just 5.4 percent of the mobile ad revenue market in 2012, but that number increased to 17.5 percent in 2013, and analysts believe that number could skyrocket with the introduction of a custom ad network.
 
More users are going mobile, using smartphones and tablets, opening the door for a lucrative market that websites and advertisers want to target.  

Source: re/code



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bye
By GulWestfale on 4/21/2014 2:29:32 PM , Rating: 2
well, i think this is what will finally give me a good reason to quit. i only use FB to share pics with friends overseas, but i could do that through kakaotalk or even a free, easily set up website. facebook's mobile ads (and constant, pointless interface changes) already piss me off.

so, this shall be the straw that broke my not inconsiderable back. bye bye, suckerberg.




RE: bye
By quiksilvr on 4/21/2014 2:32:33 PM , Rating: 2
Adblock Plus. Just sayin'.


RE: bye
By ZaethDekar on 4/21/2014 2:57:30 PM , Rating: 2
Adblock won't block facebook looking at your information and sharing it within its network.


RE: bye
By amanojaku on 4/21/2014 3:16:38 PM , Rating: 2
GulWestfale - "Facebook's increased investment in ads will drive me away"

quiksilvr - "Use Adblock Plus to block ads"

You - "Adblock won't block facebook looking at your information and sharing it within its network"

I fail to see how your reply makes sense when viewed in the context of GulWestfale and quiksilvr's posts. This is a growing problem on DT where person A says one thing and B replies to a different question or statement.


RE: bye
By GulWestfale on 4/21/2014 5:23:24 PM , Rating: 2
adblock doesn't block embedded ads, it blocks ads by blocking connections from a server that is known to host ads. at least that is how i understand it.
now, this is mobile facebook we are talking about here. it's ads within an app. i do not think one could effectively block those.


RE: bye
By domboy on 4/22/2014 9:14:37 AM , Rating: 2
quote:
now, this is mobile facebook we are talking about here. it's ads within an app. i do not think one could effectively block those.


You could always stop using the app and switch to accessing the mobile version of the website via a browser. I rarely go to facebook on my phone, but when I have it detects I'm using a mobile browser and presents the mobile version of the site automatically. I'd imagine adblock would still work in this case.


RE: bye
By xti on 4/21/2014 11:31:30 PM , Rating: 2
this whole paranoia is getting old


RE: bye
By GulWestfale on 4/22/2014 4:12:14 AM , Rating: 2
it would only get old if it were unjustified.


RE: bye
By xti on 4/22/2014 3:41:17 PM , Rating: 2
everyone wants everything justified. america is getting wussified.

next thing you know...some chick in a green dress promoting vodka on a billboard is unjustified.


RE: bye
By Reclaimer77 on 4/21/2014 3:45:57 PM , Rating: 1
quote:
i only use FB to share pics with friends overseas


You and a ton of other people, which is why they're doing this. Sharing pics doesn't exactly keep a world-wide billion dollar social network in the black.

I'm indifferent on this. I accepted long ago that the Internet isn't a magical free lunch machine, and I'm more than willing to help people monetize their businesses in exchange for free services.

You guys that get so worked up over this ad stuff...I don't understand. Do you want to be the goose that kills the golden egg?

I guess when we're paying out of pocket for every single website we visit, email we send, and streaming video we watch...we'll have you guys to thank.


RE: bye
By retrospooty on 4/21/2014 3:56:07 PM , Rating: 2
"You guys that get so worked up over this ad stuff...I don't understand."

I dont get it either... FFS, if you dont wnat it, dont use it. Problem solved.

It's like these same nutjobs that dont like certain typed of programming ont he TV... Well, turn the freegkin channel if you dont like it. There are 1000 other channels to watch if you dont like that one.

Same with the internet . Go to some other site and/or use some other service if you don't like a particular one... They will give you all your money back which = $0.00 because that is what you paid for it.


RE: bye
By Reclaimer77 on 4/21/2014 4:08:05 PM , Rating: 2
I don't like ads either, so I run AdBlock.

But I don't scream about them as if people trying to make a profit from free services is the end of the goddamn world.


RE: bye
By atechfan on 4/21/2014 8:06:09 PM , Rating: 2
If everyone ran Adblock, you precious Google would be bankrupt.


RE: bye
By Reclaimer77 on 4/21/2014 8:39:52 PM , Rating: 2
If Google was my "precious", I probably wouldn't be running AdBlock.

And yeah, you're officially trolling now.


RE: bye
By rsmech on 4/21/2014 11:08:20 PM , Rating: 2
Don't know that he's trolling, I had the same thought. If a service is so great why circumvent the reasons it's free. If everyone rooted or blocked the reasons it was built it wouldn't be free anymore or it would get locked down.

Windows 8 sucks because they didn't add the start menu and it started in metro. (while 3rd party apps addressed these). Other free services are great, not out of the box but because of 3rd party apps and rooting.

You can't understand others not liking these services because of privacy issues (no there is no true privacy online but it's a matter of degree). Companies dependant on ads is typically less private. The funny thing is you take these free services and tweak them to become more private, to become more like what you criticize many of us for using. Yet I haven't paid for them. I will use MS office no matter what as many others. If you use office all these services are free to you also.


RE: bye
By Reclaimer77 on 4/22/2014 7:26:20 AM , Rating: 2
I'm not running ad block to circumvent Google's free services or whatever. Some web pages, including Daily Tech imo, are just unbearable with all the ads spammed everywhere.

Google is still collecting data from my activities. Running ad block does NOT prevent Google from profiting from my use of free services. You're making a fatal flaw in logic.

Preventing adds from rendering on my computers, does NOT prevent Google from profiting from my activities.

Is running AdBlock the moral thing to do? I don't know, but I'm going to keep using it. Just because I don't have a problem with Google's data collection monetization (sp), doesn't mean I like seeing adds.

They make DVR's now that skip commercials. Isn't that the same thing? People who use them aren't the devil.

quote:
Don't know that he's trolling


Yeah it's becoming more painfully obvious as time goes by, he's gone into full bore trolling.

quote:
The funny thing is you take these free services and tweak them to become more private, to become more like what you criticize many of us for using.


No that's not funny, and see, you're getting a bit trollish now too.

quote:
Windows 8 sucks because they didn't add the start menu and it started in metro. (while 3rd party apps addressed these). Other free services are great, not out of the box but because of 3rd party apps and rooting.


What the?? Okay, now you're troll! That's a really bad Straw Man, and you've taken me WAY out of context just to troll me.

I never said Windows 8 "sucked" because of that reason. Windows 8, in my opinion, is conceptually flawed. And I've stated that SEVERAL times. The third party apps don't address the fact that Metro or Modern whatever, is designed as a multi-touch UI for desktop users who generally do not HAVE multi-touch monitors.


RE: bye
By atechfan on 4/22/2014 4:37:02 PM , Rating: 2
I don't think trolling means what you think it means. There is nothing trollish about pointing out you repeated stupidity, and in this case, hypocracy.

You were spewing venom at people who dislike ads, belittling them as people expecting something for nothing, all while circumventing the very ads you tell others they must accept.

As usual, your double standards know no bounds.


RE: bye
By retrospooty on 4/22/2014 6:19:59 PM , Rating: 2
Its funny atech, you are consistently off base. How is it that you almost always miss the point entirely and then go on arguing about "not the point"?

"I don't think trolling means what you think it means." .... "If everyone ran Adblock, you precious Google would be bankrupt"

Nope, its you with the issues on definition. You totally trolled him right there.

"You were spewing venom at people who dislike ads, belittling them as people expecting something for nothing, all while circumventing the very ads you tell others they must accept."

No, he said he didn't get people that get all bent out of shape about ads on free services. You can disable ads or simply not use the free services. No-one is forcing anyone to do anything. BTW, disabling ads doesn't hurt Google at all. They don't really put up a bunch of ads. They gain $ by mining data from free services and of course, mostly via their fairly popular search engine.


RE: bye
By atechfan on 4/22/2014 4:39:56 PM , Rating: 2
Funny, that seems exactly what people were saying they were going to do. If Facebook ads get too annoying, they were going to stop using it. I didn't see anyone asking for Facebook to not be allowed to do this.


RE: bye
By retrospooty on 4/22/2014 6:21:18 PM , Rating: 2
There are a lot of people that complain about things like that... Not on this thread, but yes, even here at AT/DT. he was referring to those people in general.


This says it all...
By LBID on 4/21/2014 2:39:26 PM , Rating: 2
quote:
...the company has a large amount of personal information on its 1+ billion worldwide users.


Aaaand that's why I don't use Facebook beyond a few bare minimums. I don't know why the NSA needs to bother with big databases, when they can just hack Facebook and get most all the personal information they'll ever need...




RE: This says it all...
By rsmech on 4/22/2014 12:03:30 AM , Rating: 2
You said it. If NSA needs something they can get a warrant for this information from companies that ALREADY have it.


What?
By jdre on 4/21/2014 3:34:02 PM , Rating: 2
I thought they already had. Isn't that what Facebook is?




RE: What?
By drlumen on 4/21/2014 5:30:07 PM , Rating: 2
Not exactly. Since FB would likely incur too much wrath from selling your email address, demographic info or any other personal info that is on their site, they can create a loophole and just sell their services based on all this info to companies wanting to advertise.

FB, the New mobile spammer.


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