Volvo Exec: Each Volvo Sold in U.S. Could Be Sold With Plug-In Hybrid Powertrain
April 18, 2014 1:33 PM
comment(s) - last by
It's using its Scalable Platform Architecture to do so
It looks like Volvo is getting serious about electrification, as an executive recently said that each Volvo sold in the U.S. could be optionally equipped with a plug-in hybrid powertrain.
, Dean Shaw -- VP Corporate Communications at Volvo Cars of North America -- said it's possible that all Volvos sold in the U.S. will have a plug-in hybrid version as well sometime soon. This includes cars like the XC90, V60 or S60.
Shaw went on to say that the Scalable Platform Architecture (SPA), which Volvo has been working on since at least 2011, will be key to this venture. SPA is a modulular platform set to underpin all of its models sized from about the S60 up, and offers significant improvements when it comes to protection.
"The solution, when we started from the ground up is to really utilize this new platform that we have," Shaw said. "We've got an optimized engine installation, we've built a central part of the vehicle down the transmission tunnel we can store batteries in and then we have the electric rear-axle drive - the next-generation, if you like, after the V60 - going into that car as well. The car in China [S60L PPHEV] is taking little components of that, taking the latest engine and adding it to the hardware that we've been proving and selling very successfully in Europe."
Volvo XC Concept Coupe [SOURCE: Autoblog]
Shaw said an array of Volvo models will be use the new platform, from the replacement for the S60, the XC60, the V60, and the XC90. He said it could underpin any model that Volvo sells in the U.S. today.
"Everything we sell in the US today will be replaced by cars on this new platform," Shaw said. "We've said up front that every car on that platform could have a plug-in hybrid. I can't see why you wouldn't do that."
One example is the XC90 plug-in hybrid, which will have a PHEV powertrain and is due in the U.S. in the first quarter of 2015.
Shaw made it clear that Volvo's PHEVs will likely aim for the high-end consumer market in the U.S., as the price tags are a bit steep on these vehicles.
"One of the challenges that people have had with hybrids and plug-in hybrids is you're adding a bunch of expensive hardware," Shaw said.
This article is over a month old, voting and posting comments is disabled
4/21/2014 11:26:18 AM
That's not 100% true, Ford's auto alliance strategy actually had them sharing a huge number of parts. As a example the Volvo C30 shares it's entire platform with the Mazda 3 (1st and 2nd version) and Ford Focus (2nd version). The Mazda and Ford even have the same engine block and many other shared parts. The Volvo has a Volvo 5-cylinder and I think all 3 have different transmissions but my point is that a lot of the parts are shared.
As an example I have a 2010 Mazda 3 that was produced after the split and it still has plenty of parts with "Ford Motor Company" stamped on them.
As for Geely, I think Volvo is still using versions of the Ford platforms from before but I'm not too familiar because Volvo's lineup is disgraceful now. Overpriced and full of holes.
4/21/2014 2:15:52 PM
For sure parts are shared and there is Ford bits in Volvo and Mazda and some of those bits was designed by Mazda and Volvo even though they carry the Ford name. No car company makes everything and lots of car companies share or shop at each other, just as they buy parts from companies specializing in electronics, brakes and so on.
However all that doesn't change that a Volvo is a Volvo just as for instance the Ford Focus that came with the 5-cylinder engine wasn't a Volvo.
It can of course be debated how much can be shared before it means a car is not what it says on the hood, but until it is something like the mini that is an Peugeot/Citroen/Toyota depending on where you buy it or those Daewoo cars which became Chevrolet overnight then I thing it is gonna be a short debate :-)
4/22/2014 6:10:15 AM
Ahh yes, the Daewoo Nubira, or in other words, the Korean Cavalier. Both complete crap.
I had a soft spot for the Daewoo Lanos hatchback though, even though its 5-speed was a literal clunker, it handled well and was dirt cheap. A buddy of mine in college bought one for $7000 new and put 100k on it before the trans syncro's finally failed.
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
Watch Out Valets, Corvette is Offering "Baby Monitor for Your Car"
August 19, 2014, 5:05 PM
GM Concedes That the Cadillac ELR Doesn’t Really Compete with the Tesla Model S
August 15, 2014, 5:42 PM
Ford Partners with DTE Energy to Deploy MI’s Largest Solar Installation
August 14, 2014, 10:57 AM
Thanks to Support from Dealers, Pennsylvania Paves Way for Tesla Direct Sales
August 12, 2014, 10:17 AM
GM to Bring More Diesel Vehicles to U.S. Market Despite Laggard Cruze Diesel Sales
August 7, 2014, 2:44 PM
Second Generation Chevrolet Volt to Bow at 2015 Detroit Auto Show
August 7, 2014, 10:46 AM
Most Popular Articles
Apple Scores Patents, Preps New Reversible USB Plug for iPhone 6 Connector
August 18, 2014, 1:32 PM
New AMD Fusion-Based Laptop From HP to Pack a Punch at $199
August 18, 2014, 4:13 PM
BlackBerry Reinvents Itself, Prepares for Potential Smartphone-Free Future
August 18, 2014, 7:51 PM
New Photos Show “Assembled” iPhone 6, Protruding Camera Ring
August 20, 2014, 2:32 PM
Lumia 830 Gets Major Upgrades Including New 20.1 Megapixel Toshiba Sensor
August 15, 2014, 6:00 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information