Print 18 comment(s) - last by Spuke.. on Apr 22 at 1:00 PM

It's using its Scalable Platform Architecture to do so

It looks like Volvo is getting serious about electrification, as an executive recently said that each Volvo sold in the U.S. could be optionally equipped with a plug-in hybrid powertrain. 

According to Autoblog Green, Dean Shaw -- VP Corporate Communications at Volvo Cars of North America -- said it's possible that all Volvos sold in the U.S. will have a plug-in hybrid version as well sometime soon. This includes cars like the XC90, V60 or S60.

Shaw went on to say that the Scalable Platform Architecture (SPA), which Volvo has been working on since at least 2011, will be key to this venture. SPA is a modulular platform set to underpin all of its models sized from about the S60 up, and offers significant improvements when it comes to protection.

"The solution, when we started from the ground up is to really utilize this new platform that we have," Shaw said. "We've got an optimized engine installation, we've built a central part of the vehicle down the transmission tunnel we can store batteries in and then we have the electric rear-axle drive - the next-generation, if you like, after the V60 - going into that car as well. The car in China [S60L PPHEV] is taking little components of that, taking the latest engine and adding it to the hardware that we've been proving and selling very successfully in Europe."

Volvo XC Concept Coupe [SOURCE: Autoblog]

Shaw said an array of Volvo models will be use the new platform, from the replacement for the S60, the XC60, the V60, and the XC90. He said it could underpin any model that Volvo sells in the U.S. today.
"Everything we sell in the US today will be replaced by cars on this new platform," Shaw said. "We've said up front that every car on that platform could have a plug-in hybrid. I can't see why you wouldn't do that."

One example is the XC90 plug-in hybrid, which will have a PHEV powertrain and is due in the U.S. in the first quarter of 2015. 

Shaw made it clear that Volvo's PHEVs will likely aim for the high-end consumer market in the U.S., as the price tags are a bit steep on these vehicles. 

"One of the challenges that people have had with hybrids and plug-in hybrids is you're adding a bunch of expensive hardware," Shaw said.

Source: Autoblog Green

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By dgingerich on 4/18/2014 2:26:16 PM , Rating: 2
Apparently, he's missing out on the large percentage of us living in apartments or condo where we can't get a charging unit to our parking place or don't have assigned parking places. I wouldn't mind an electric vehicle if I could actually charge it.

RE: Apartments?
By Mint on 4/18/2014 2:57:17 PM , Rating: 2
First of all, it's an OPTION. Why shouldn't it be there if they see demand?

Secondly, it's not that large a percentage.
Only 21M households (out of 128M total) are in structures with 5+ units. New car buyers have significantly higher average income, too, so it'll be an even lower percentage among them.

RE: Apartments?
By Spuke on 4/18/2014 5:53:09 PM , Rating: 2
Only 21M households (out of 128M total) are in structures with 5+ units.
No sh!t! I figured there were more in apartments. Thanks for that info.

RE: Apartments?
By DanNeely on 4/18/2014 8:53:05 PM , Rating: 2
There's another ~10M people in 2-4plexes. In most of the US, big apartment buildings are rare outside of the innermost urban core. Outside of the largest cities, old poor neighborhoods are mostly medium size houses chopped into a few apartments and/or houses too small to split; in affluent suburbs for multi-tenant buildings you'd have town houses with only a few units/structure when they're not fully detached.

I'd be curious what the ratios looked like if broken down by number of residents per unit instead. I could see it either way with families with kids fleeing to houses in the suburbs or the urban poor having to split rent across multiple unrelated room mates.

RE: Apartments?
By Reclaimer77 on 4/18/14, Rating: -1
RE: Apartments?
By atechfan on 4/18/2014 9:12:31 PM , Rating: 2
Technically Volvo hasn't made cars in a decade and a half. They sold their car division to Ford in 97 or 98. Ford later sold it to some Chinese company. So the cars being sold now might say Volvo on the nametag, but they aren't Volvos. But about 500k of them were sold last year.

The real Volvo still makes heavy trucks, both under the Volvo name and the Mack name, and construction equipment.

So, you are half right, I guess.

RE: Apartments?
By BZDTemp on 4/21/2014 6:48:31 AM , Rating: 2
That is certainly being very technical about it:-)

The Volvo cars wasn't Ford's with a Volvo sticker on them just like they aren't Geely* cars today. I am very sure that if you ask someone at at a Volvo factory who they work for the answer is gonna be "Volvo", just as if you ask someone at the Aston Martin factory they will answer "Aston Martin".

*Geely is the short name for the Chinese company that bought Volvo cars back in 2010 after Ford had almost mismanaged it to death.

RE: Apartments?
By Flunk on 4/21/2014 11:26:18 AM , Rating: 2
That's not 100% true, Ford's auto alliance strategy actually had them sharing a huge number of parts. As a example the Volvo C30 shares it's entire platform with the Mazda 3 (1st and 2nd version) and Ford Focus (2nd version). The Mazda and Ford even have the same engine block and many other shared parts. The Volvo has a Volvo 5-cylinder and I think all 3 have different transmissions but my point is that a lot of the parts are shared.

As an example I have a 2010 Mazda 3 that was produced after the split and it still has plenty of parts with "Ford Motor Company" stamped on them.

As for Geely, I think Volvo is still using versions of the Ford platforms from before but I'm not too familiar because Volvo's lineup is disgraceful now. Overpriced and full of holes.

RE: Apartments?
By BZDTemp on 4/21/2014 2:15:52 PM , Rating: 2
For sure parts are shared and there is Ford bits in Volvo and Mazda and some of those bits was designed by Mazda and Volvo even though they carry the Ford name. No car company makes everything and lots of car companies share or shop at each other, just as they buy parts from companies specializing in electronics, brakes and so on.

However all that doesn't change that a Volvo is a Volvo just as for instance the Ford Focus that came with the 5-cylinder engine wasn't a Volvo.

It can of course be debated how much can be shared before it means a car is not what it says on the hood, but until it is something like the mini that is an Peugeot/Citroen/Toyota depending on where you buy it or those Daewoo cars which became Chevrolet overnight then I thing it is gonna be a short debate :-)

RE: Apartments?
By Samus on 4/22/2014 6:10:15 AM , Rating: 2
Ahh yes, the Daewoo Nubira, or in other words, the Korean Cavalier. Both complete crap.

I had a soft spot for the Daewoo Lanos hatchback though, even though its 5-speed was a literal clunker, it handled well and was dirt cheap. A buddy of mine in college bought one for $7000 new and put 100k on it before the trans syncro's finally failed.

RE: Apartments?
By Reflex on 4/18/2014 5:53:19 PM , Rating: 2
Lots of newer buildings are adding charging, and older buildings are beginning to retrofit it. In a lot of cities you could likely get away with not having charging at home due to all the charging stations popping up. For instance here in Seattle most of the larger employers are offering it in their parking garages, and virtually every Walgreens has a charging station. I know both Microsoft and Amazon offer charging spaces in their garages, and that's around 150,000 employees between them. Not sure if Boeing also offers it or not...

RE: Apartments?
By Nutzo on 4/21/2014 11:04:43 AM , Rating: 2
Except there have already been reports of people fighting over the limited number of charging stations available, and some places are now starting to limit how long people can use the charging station.

RE: Apartments?
By Reflex on 4/21/2014 12:16:43 PM , Rating: 2
That is a good sign. It means there is incentive to install more. Microsoft, for instance, is more than doubling their charging points.

RE: Apartments?
By Flunk on 4/21/2014 11:21:01 AM , Rating: 2
In a condo it is an option, you just need Condo board approval (and obviously to pay for installation and power). This is easier in some condos than others.

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