Quick Note: Toyota Attempts to Erase “Boring” Image with ’15 Camry SE Hybrid
April 16, 2014 11:36 AM
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Toyota's Camry gets all emotional
Toyota introduced its
current generation Camry nearly three years ago
. In keeping with Camry tradition, the styling of the vehicle was decidedly mainstream or to put it more bluntly: boring. Toyota’s decision to stay conservative with its styling hasn’t made the Camry lose its sales crown, but more stylish rivals like the
are eating into Camry sales.
In a rather drastic move to keep its dominant sales position, Toyota has made a pretty drastic mid-cycle redesign of its Camry to inject some more “emotion” into its design. Every body panel has been changed (save for the roof) and the overall effect is quite pleasant (we still can’t get past the ugly, black plastic C-pillar treatment near the rear windows).
The new exterior is the biggest change, but Toyota has also made a few technological changes to the 2015 Camry. The vehicles gets LED daytime running lights in all trim levels, and LED low- and high-beam headlights will be an available option. A new 4.2” color TFT information screen is now nestled between the two primary speedometer/tach gauges in SE, XLE and XSE models. The 2015 Camry will also offer Lane Departure Alert, Adaptive Cruise Control, Pre-Collision System with Auto High Beams, and Blind Spot Monitor with Rear Cross Traffic Alert technologies.
One of the newest editions to the Camry lineup is the new Hybrid SE model. Toyota says that 45 percent of Camry buyers choose the “sporty” SE model, so it’s extended that trim to the hybrid. So buyers can get all the benefits of the Camry’s hybrid powertrain in addition to larger 18” wheels, unique front fascia, and stiffer suspension. However, it’s still a Camry, so
don’t expect to hang with a Mazda 6
when the road gets twisty.
The powertrain in the Camry SE Hybrid is a carryover from the previous model year, so that means that you’ll see 40 mpg in the city, 38 mpg on the highway, and 40 mpg combined.
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RE: Sounds great!
4/22/2014 7:50:33 PM
Toyota used to make some pretty cool cars...but today they don't. I owned and enjoyed a Supra Turbo and before that an MR2 Turbo. I would not even consider a toyota today.
The most aggressive car toyota offers today is the Scion FR-S, and it's sold under their "econo car" badge rather than Toyota. They don't even have a turbo option for it, so it will not be hanging with similar cars like the Evo X, Subaru WRX or the BMW 1 series. While they do sell the Lexus LFA, it's a very limited production vehicle and priced at nearly $400K it's in an entirely different class than more affordable performance cars - so it may as well not exist for 99% of the people out there.
Putting lipstick on the camry doesn't change the fact that it's still the same old camry that moms and grandmas drive. It has a reputation for being dull and boring BECAUSE IT IS. Would you suddenly want to date a fat chick if she put on a spandex body suit instead of her usual XXXL sweat suit? Hell no!
Having owned and driven some of Toyota's greatest hits in the past, I know that they can produce something great if they really wanted to. Their fixation on family cars and hybrids is just pathetic. They act like the market for performance cars is dying off when in reality it is thriving.
Toyota needs a toyota-branded sports car, like the supra and nothing less than a turbo/supercharged MR2. None of this boring econo-box pretending to be "fun" crap.
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