Microsoft's Anti-Google "Scroogled" Campaign May Have Ended
April 15, 2014 2:44 PM
comment(s) - last by
Microsoft was a little vague in its statement, but an executive said it was over with
could be over.
, Derrick Connell -- a Microsoft Corporate Vice President in charge of the Bing Experiences team -- said in a Yabbly interview that Microsoft's Scroogled campaign against Google is dead.
"That campaign had a primary purpose so let me explain that first," said Connell. "The main purpose was to bring attention to some activities that we didn't like as a company (for e.g. the idea of scanning email for the purpose of selling you ads seemed wrong). As a company we deeply care about trustworthy computing and user privacy. We felt there were things happening in the industry that didn't match our world view, and the campaign was aimed at providing information to consumers.
"It is tricky as you want to raise awareness and do it in a fun way. I think we achieved that goal, and changed some policies, and we are now done with the campaign. Mostly I feel proud that we decided to do it regardless of how we might be perceived."
For those who don't remember, Microsoft's Scroogled campaign was anti-Google, and aimed to educate users about Google's practices regarding the scanning of emails for advertising purposes.
Many saw the
campaign as distasteful
, as Microsoft really went out of its way to bash another company's product instead of focusing on making its own competing product better.
After Connell's interview, Microsoft sent out the following statement regarding whether the Scroogled campaign was truly over or not:
“We are always evaluating and evolving our marketing campaigns. There are times when we use our marketing to highlight differences in how we see the world compared to competitors, and the Scroogled campaign is an example of this. Moving forward, we will continue to use all the right approaches and tactics when and where they make sense.”
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RE: Was it true?
4/16/2014 11:49:07 AM
I'm getting this impression that you constantly think I'm disagreeing with you. I don't think people will care, and I don't think it's going to impact Google at all. Google offers a great free email service. One that I use myself for my two primary personal email accounts (gasp, I bet you just fainted now!).
I was simply pointing out your incorrect information .You stated "But Outlook does the SAME THING!!!!" and that's simply not true. I do not know how outlook monetizes, but it's not from targeted ads. Otherwise I'm not going to pretend to know what they do. Is it monetized? Is it free? Maybe it's provided as a service backed by the revenue source of Office sales and subscriptions (after all, it is one of the backbone services of office365), or maybe they just serve regular ads and that's enough to cover the costs, or not make the hit so bad. I don't know, and truthfully don't care.
Point being, I just want you to realize I have nothing against gmail. I use it all the time and I'm perfectly pleased with it. I don't find the concept of an automated server scanning my email for ad purposes that big of a deal. It's something that I honestly thought happened a long long time before it was ever made public. I just want you to be clear that not every service operates the same way as google. Not all free services are backed entirely by ad revenue like Google's.
To me, Google is just another big company. I don't hate them for anything. Their products seem fine to me. I'm just not enthusiastic about them as you tend to be. That doesn't mean I think you're wrong all the time, or that Google is some kind of evil corporation out to destroy the world.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
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