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Microsoft was a little vague in its statement, but an executive said it was over with

Microsoft's Scroogled campaign could be over.

According to ZDNet, Derrick Connell -- a Microsoft Corporate Vice President in charge of the Bing Experiences team -- said in a Yabbly interview that Microsoft's Scroogled campaign against Google is dead.

"That campaign had a primary purpose so let me explain that first," said Connell. "The main purpose was to bring attention to some activities that we didn't like as a company (for e.g. the idea of scanning email for the purpose of selling you ads seemed wrong). As a company we deeply care about trustworthy computing and user privacy. We felt there were things happening in the industry that didn't match our world view, and the campaign was aimed at providing information to consumers.

"It is tricky as you want to raise awareness and do it in a fun way. I think we achieved that goal, and changed some policies, and we are now done with the campaign. Mostly I feel proud that we decided to do it regardless of how we might be perceived."


For those who don't remember, Microsoft's Scroogled campaign was anti-Google, and aimed to educate users about Google's practices regarding the scanning of emails for advertising purposes. 

Many saw the campaign as distasteful, as Microsoft really went out of its way to bash another company's product instead of focusing on making its own competing product better. 

After Connell's interview, Microsoft sent out the following statement regarding whether the Scroogled campaign was truly over or not:

“We are always evaluating and evolving our marketing campaigns. There are times when we use our marketing to highlight differences in how we see the world compared to competitors, and the Scroogled campaign is an example of this. Moving forward, we will continue to use all the right approaches and tactics when and where they make sense.”

Source: ZDNet



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RE: Was it true?
By atechfan on 4/16/2014 9:32:57 AM , Rating: 1
quote:
Why would I criticize Samsung's campaign? Making fun of the "Cult of Mac" is never a bad thing.


This one statement shows what I am saying about your double-standards is true.

quote:
And my panties aren't in a wad over the Scroogled campaign.


If you had merely stated that the Scroogled campaign wasn't as effective as MS had hoped, I would have agreed with you. While technically the ads were not untrue, they were not clever and didn't stick with people the way the "I'm a Mac" ads did. But instead you have had a history of saying things like:

quote:
Microsoft is just a hypocritical, patent trolling, underhanded double-dealer.


Nope, that doesn't sound the least like you are upset. And that was in reply to an article that had absolutely nothing to do with Scroogled, yet you mentioned it anyway.

I find it hilarious that you hate Obama so much, considering you both have the exact same rhetorical tactics. When called out for something you said, you both resort to trying to claim you did not say that. Neither of you seem intelligent enough to know that "I didn't say that." as a defense does not work when your words are kept on record.


"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki

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