Microsoft's Anti-Google "Scroogled" Campaign May Have Ended
April 15, 2014 2:44 PM
comment(s) - last by
Microsoft was a little vague in its statement, but an executive said it was over with
could be over.
, Derrick Connell -- a Microsoft Corporate Vice President in charge of the Bing Experiences team -- said in a Yabbly interview that Microsoft's Scroogled campaign against Google is dead.
"That campaign had a primary purpose so let me explain that first," said Connell. "The main purpose was to bring attention to some activities that we didn't like as a company (for e.g. the idea of scanning email for the purpose of selling you ads seemed wrong). As a company we deeply care about trustworthy computing and user privacy. We felt there were things happening in the industry that didn't match our world view, and the campaign was aimed at providing information to consumers.
"It is tricky as you want to raise awareness and do it in a fun way. I think we achieved that goal, and changed some policies, and we are now done with the campaign. Mostly I feel proud that we decided to do it regardless of how we might be perceived."
For those who don't remember, Microsoft's Scroogled campaign was anti-Google, and aimed to educate users about Google's practices regarding the scanning of emails for advertising purposes.
Many saw the
campaign as distasteful
, as Microsoft really went out of its way to bash another company's product instead of focusing on making its own competing product better.
After Connell's interview, Microsoft sent out the following statement regarding whether the Scroogled campaign was truly over or not:
“We are always evaluating and evolving our marketing campaigns. There are times when we use our marketing to highlight differences in how we see the world compared to competitors, and the Scroogled campaign is an example of this. Moving forward, we will continue to use all the right approaches and tactics when and where they make sense.”
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RE: Was it true?
4/16/2014 9:23:24 AM
I don't care that Google is monetizing Gmail. I would expect them too. It would be stupid otherwise. I don't even care that they are targeting ads based on scanning the e-mails. No human actually sees that. I am just trying to explain the way it is perceived by people. I am definitely not saying that Google is wrong to be doing it from my own point of view. But unlike you, I CAN understand other people's views, even when I disagree with them.
Perhaps you missed where I posted that it isn't likely to bring about Google's downfall in the article about Google changing the wording of their TOS to better reflect what they are doing. Of course you did. In your narcissistic world, if it isn't in reply to one of your posts, it doesn't matter. Otherwise, you wouldn't be accusing me of trying to pick on you or of only posting in MS articles.
Grow up. The world doesn't revolve around you. I don't follow you around. I read every article, and I tend to refute idiotic posts, no matter what the topic. You just have an unusually large share of the idiotic posts. The red headlines draw my eye to them.
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
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