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Microsoft was a little vague in its statement, but an executive said it was over with

Microsoft's Scroogled campaign could be over.

According to ZDNet, Derrick Connell -- a Microsoft Corporate Vice President in charge of the Bing Experiences team -- said in a Yabbly interview that Microsoft's Scroogled campaign against Google is dead.

"That campaign had a primary purpose so let me explain that first," said Connell. "The main purpose was to bring attention to some activities that we didn't like as a company (for e.g. the idea of scanning email for the purpose of selling you ads seemed wrong). As a company we deeply care about trustworthy computing and user privacy. We felt there were things happening in the industry that didn't match our world view, and the campaign was aimed at providing information to consumers.

"It is tricky as you want to raise awareness and do it in a fun way. I think we achieved that goal, and changed some policies, and we are now done with the campaign. Mostly I feel proud that we decided to do it regardless of how we might be perceived."


For those who don't remember, Microsoft's Scroogled campaign was anti-Google, and aimed to educate users about Google's practices regarding the scanning of emails for advertising purposes. 

Many saw the campaign as distasteful, as Microsoft really went out of its way to bash another company's product instead of focusing on making its own competing product better. 

After Connell's interview, Microsoft sent out the following statement regarding whether the Scroogled campaign was truly over or not:

“We are always evaluating and evolving our marketing campaigns. There are times when we use our marketing to highlight differences in how we see the world compared to competitors, and the Scroogled campaign is an example of this. Moving forward, we will continue to use all the right approaches and tactics when and where they make sense.”

Source: ZDNet



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RE: Was it true?
By themaster08 on 4/16/2014 2:00:01 AM , Rating: 3
quote:
I'm pointing out why I thought it was ineffective. It gained Microsoft NO ground, which is why it's being canned.
Do you have proof of this? Or is this another statement where the "facts" have been pulled out of your ass?

As controversial as the Scroogled campaign was, it has at least done its job by bringing to attention Google's practices. So much so, that Google has amended its terms of service disclosing their email scanning:

http://www.dailytech.com/Google+Updates+Terms+of+S...

Everything that Microsoft mentioned in those ads has turned out to be true. That, for Microsoft, is job done.

quote:
If I praised Microsoft with every post, you wouldn't be trolling me on a daily basis.
No one is trolling you for having a preference. It is because of your irrational stance of everything that Google does, you must support, and your unreasonable approach to those that contend your arguments with valid criticisms.


RE: Was it true?
By Reclaimer77 on 4/16/2014 7:20:29 AM , Rating: 2
quote:
As controversial as the Scroogled campaign was, it has at least done its job by bringing to attention Google's practices.


Ah so the campaign was a public service announcement from Microsoft?

See I rather thought the "job" was to get people to switch from Google services to Microsoft services. There's been no significant uptick of this occurring, so I would view the campaign as a failure.

You believe I'm saying this out of some misguided loyalty to Google. No, I'm being objective. I was just as critical of HTC's Robert Downey Junior ad campaign as well, last time I checked they made Android phones. Where is my bias there?


RE: Was it true?
By themaster08 on 4/16/2014 10:57:00 AM , Rating: 2
quote:
Ah so the campaign was a public service announcement from Microsoft?
Read the article:

quote:
"That campaign had a primary purpose so let me explain that first," said Connell. "The main purpose was to bring attention to some activities that we didn't like as a company (for e.g. the idea of scanning email for the purpose of selling you ads seemed wrong).
quote:
"It is tricky as you want to raise awareness and do it in a fun way. I think we achieved that goal, and changed some policies, and we are now done with the campaign. Mostly I feel proud that we decided to do it regardless of how we might be perceived."

Of course, in an ideal world, Microsoft would have loved for a surge of users migrating their Gmail accounts to Outlook, but that was never going to be the reality. This has at least brought attention to the subject and got some people talking.

quote:
I was just as critical of HTC's Robert Downey Junior ad campaign as well, last time I checked they made Android phones. Where is my bias there?
Maybe so, but HTC are not Google, or Samsung; two companies you are never critical of.


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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