Microsoft's Anti-Google "Scroogled" Campaign May Have Ended
April 15, 2014 2:44 PM
comment(s) - last by
Microsoft was a little vague in its statement, but an executive said it was over with
could be over.
, Derrick Connell -- a Microsoft Corporate Vice President in charge of the Bing Experiences team -- said in a Yabbly interview that Microsoft's Scroogled campaign against Google is dead.
"That campaign had a primary purpose so let me explain that first," said Connell. "The main purpose was to bring attention to some activities that we didn't like as a company (for e.g. the idea of scanning email for the purpose of selling you ads seemed wrong). As a company we deeply care about trustworthy computing and user privacy. We felt there were things happening in the industry that didn't match our world view, and the campaign was aimed at providing information to consumers.
"It is tricky as you want to raise awareness and do it in a fun way. I think we achieved that goal, and changed some policies, and we are now done with the campaign. Mostly I feel proud that we decided to do it regardless of how we might be perceived."
For those who don't remember, Microsoft's Scroogled campaign was anti-Google, and aimed to educate users about Google's practices regarding the scanning of emails for advertising purposes.
Many saw the
campaign as distasteful
, as Microsoft really went out of its way to bash another company's product instead of focusing on making its own competing product better.
After Connell's interview, Microsoft sent out the following statement regarding whether the Scroogled campaign was truly over or not:
“We are always evaluating and evolving our marketing campaigns. There are times when we use our marketing to highlight differences in how we see the world compared to competitors, and the Scroogled campaign is an example of this. Moving forward, we will continue to use all the right approaches and tactics when and where they make sense.”
This article is over a month old, voting and posting comments is disabled
RE: Was it true?
4/15/2014 10:30:53 PM
Nobody was criticizing Google for monetizing. They were criticizing the way they were monetizing. You can scream "MS does it too!!!!11!1!!1" until you are blue in the face, but you will still be wrong. MS does not scan e-mails for ad keywords and Google does. End of story.
RE: Was it true?
4/16/2014 7:34:57 AM
Nobody was criticizing Google for monetizing.
Yes they are. That is what all of you are doing. You want Google to provide free services, but make little to no profit whatsoever.
Do you even have a clue how much money it costs to provide Gmail and Google to billions of users across the world?? Obviously not.
But hey go around raising your pitchforks high, go burn that witch, I really don't care. Just the ignorance here is a little hard to swallow.
RE: Was it true?
4/16/2014 9:23:24 AM
I don't care that Google is monetizing Gmail. I would expect them too. It would be stupid otherwise. I don't even care that they are targeting ads based on scanning the e-mails. No human actually sees that. I am just trying to explain the way it is perceived by people. I am definitely not saying that Google is wrong to be doing it from my own point of view. But unlike you, I CAN understand other people's views, even when I disagree with them.
Perhaps you missed where I posted that it isn't likely to bring about Google's downfall in the article about Google changing the wording of their TOS to better reflect what they are doing. Of course you did. In your narcissistic world, if it isn't in reply to one of your posts, it doesn't matter. Otherwise, you wouldn't be accusing me of trying to pick on you or of only posting in MS articles.
Grow up. The world doesn't revolve around you. I don't follow you around. I read every article, and I tend to refute idiotic posts, no matter what the topic. You just have an unusually large share of the idiotic posts. The red headlines draw my eye to them.
"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher
Microsoft Attacks Gmail with "Scroogled" Campaign
February 7, 2013, 11:08 AM
eBay to Spin Off PayPal Business Next Year
September 30, 2014, 7:28 AM
Facebook to Use Your Browsing Data to Sell Offsite Display Ads
September 29, 2014, 3:52 PM
After Microsoft Complains, EU Rejects Google's Search Settlement for Second Time
September 23, 2014, 4:58 PM
Microsoft Expands Free Office 365 to All College Students
September 22, 2014, 3:21 PM
Apple Adds New Password Protection for Third Party iCloud Apps
September 17, 2014, 8:50 PM
Facebook Tests Moments App, Aims to Keep Your Private Memories Private
September 17, 2014, 5:46 PM
Most Popular Articles
New AT&T Mobile Share Value "Double Data" Promotion Lasts Through October
September 28, 2014, 8:32 AM
Update: Apple Releases iOS 8.0.2 Update to Make Up for Botched 8.0.1 Release
September 25, 2014, 8:19 PM
Appalling Negligence: Decade-Old Windows XPe Holes Led to Home Depot Hack
September 8, 2014, 8:58 PM
TiVo Mega Features 24TB of Storage, Can Record Three Years* Worth of TV Content
September 8, 2014, 8:45 AM
FBI Outraged That Apple, Google are Adopting Digital "Locks" to Protect Users
September 26, 2014, 1:00 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information