Microsoft's Anti-Google "Scroogled" Campaign May Have Ended
April 15, 2014 2:44 PM
comment(s) - last by
Microsoft was a little vague in its statement, but an executive said it was over with
could be over.
, Derrick Connell -- a Microsoft Corporate Vice President in charge of the Bing Experiences team -- said in a Yabbly interview that Microsoft's Scroogled campaign against Google is dead.
"That campaign had a primary purpose so let me explain that first," said Connell. "The main purpose was to bring attention to some activities that we didn't like as a company (for e.g. the idea of scanning email for the purpose of selling you ads seemed wrong). As a company we deeply care about trustworthy computing and user privacy. We felt there were things happening in the industry that didn't match our world view, and the campaign was aimed at providing information to consumers.
"It is tricky as you want to raise awareness and do it in a fun way. I think we achieved that goal, and changed some policies, and we are now done with the campaign. Mostly I feel proud that we decided to do it regardless of how we might be perceived."
For those who don't remember, Microsoft's Scroogled campaign was anti-Google, and aimed to educate users about Google's practices regarding the scanning of emails for advertising purposes.
Many saw the
campaign as distasteful
, as Microsoft really went out of its way to bash another company's product instead of focusing on making its own competing product better.
After Connell's interview, Microsoft sent out the following statement regarding whether the Scroogled campaign was truly over or not:
“We are always evaluating and evolving our marketing campaigns. There are times when we use our marketing to highlight differences in how we see the world compared to competitors, and the Scroogled campaign is an example of this. Moving forward, we will continue to use all the right approaches and tactics when and where they make sense.”
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RE: Was it true?
4/15/2014 10:13:41 PM
Don't take this the wrong way please. I've accepted free gifts before or used free services before but MS and Google aren't the same, maybe similar but not the same. It doesn't objectively make one better than the other it's subjective.
MS revenue isn't Bing and probably not hotmail. It's money is in selling software, hardware, and online services. Bing is a loss leader for windows desktop and phone. Outlook email may be a loss leader for office. Office and windows among others cover these loss leaders. That's why they are free. Granted you need to cut your losses so yes you do get ads but only to cut your losses not make your profits.
Google's profits are almost the opposite. They give away the software, hardware, and services to make profits off their use.
So no they are not the same. The better way is subjective.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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