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Microsoft was a little vague in its statement, but an executive said it was over with

Microsoft's Scroogled campaign could be over.

According to ZDNet, Derrick Connell -- a Microsoft Corporate Vice President in charge of the Bing Experiences team -- said in a Yabbly interview that Microsoft's Scroogled campaign against Google is dead.

"That campaign had a primary purpose so let me explain that first," said Connell. "The main purpose was to bring attention to some activities that we didn't like as a company (for e.g. the idea of scanning email for the purpose of selling you ads seemed wrong). As a company we deeply care about trustworthy computing and user privacy. We felt there were things happening in the industry that didn't match our world view, and the campaign was aimed at providing information to consumers.

"It is tricky as you want to raise awareness and do it in a fun way. I think we achieved that goal, and changed some policies, and we are now done with the campaign. Mostly I feel proud that we decided to do it regardless of how we might be perceived."


For those who don't remember, Microsoft's Scroogled campaign was anti-Google, and aimed to educate users about Google's practices regarding the scanning of emails for advertising purposes. 

Many saw the campaign as distasteful, as Microsoft really went out of its way to bash another company's product instead of focusing on making its own competing product better. 

After Connell's interview, Microsoft sent out the following statement regarding whether the Scroogled campaign was truly over or not:

“We are always evaluating and evolving our marketing campaigns. There are times when we use our marketing to highlight differences in how we see the world compared to competitors, and the Scroogled campaign is an example of this. Moving forward, we will continue to use all the right approaches and tactics when and where they make sense.”

Source: ZDNet



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RE: Was it true?
By Reclaimer77 on 4/15/2014 7:37:43 PM , Rating: -1
Yeah Microsoft provides a free email service just because.

Not buying it. They might not scan emails for "targeted ads", but they're definitely monetizing Outlook, you can believe that.


RE: Was it true?
By inighthawki on 4/15/2014 7:52:37 PM , Rating: 2
I never said they did. I don't use outlook so I couldn't tell you, but I'm willing to bet they have ads. They just don't scan your email for targeted ads, which is kind of the whole point to why people are upset.


RE: Was it true?
By Reclaimer77 on 4/16/2014 7:26:51 AM , Rating: 1
"People" aren't upset at Google. What you see on the Internet is a tiny subset of biased people making up excuses to hate Google.

When Google was a little underdog company, they were the greatest thing ever, everyone loved them. Now that they are big and influential and can challenge Apple and Microsoft, they're the worst thing ever bla bla bla. Such is the way of things it seems.

The world at large happily uses Google services without a worry or second thought. They accept the tradeoff gladly.

quote:
I don't use outlook


I do for work. Did that make you and atechfan faint in your chairs? It's a fine service, and I haven't noticed any ads. But I'm not so ignorant as to think Microsoft is providing me a free email service out of the kindness of their own hearts. They're monetizing me somehow, but just like Gmail, I don't care.


RE: Was it true?
By inighthawki on 4/16/2014 11:49:07 AM , Rating: 4
I'm getting this impression that you constantly think I'm disagreeing with you. I don't think people will care, and I don't think it's going to impact Google at all. Google offers a great free email service. One that I use myself for my two primary personal email accounts (gasp, I bet you just fainted now!).

I was simply pointing out your incorrect information .You stated "But Outlook does the SAME THING!!!!" and that's simply not true. I do not know how outlook monetizes, but it's not from targeted ads. Otherwise I'm not going to pretend to know what they do. Is it monetized? Is it free? Maybe it's provided as a service backed by the revenue source of Office sales and subscriptions (after all, it is one of the backbone services of office365), or maybe they just serve regular ads and that's enough to cover the costs, or not make the hit so bad. I don't know, and truthfully don't care.

Point being, I just want you to realize I have nothing against gmail. I use it all the time and I'm perfectly pleased with it. I don't find the concept of an automated server scanning my email for ad purposes that big of a deal. It's something that I honestly thought happened a long long time before it was ever made public. I just want you to be clear that not every service operates the same way as google. Not all free services are backed entirely by ad revenue like Google's.

To me, Google is just another big company. I don't hate them for anything. Their products seem fine to me. I'm just not enthusiastic about them as you tend to be. That doesn't mean I think you're wrong all the time, or that Google is some kind of evil corporation out to destroy the world.


RE: Was it true?
By rsmech on 4/15/2014 10:13:41 PM , Rating: 4
Don't take this the wrong way please. I've accepted free gifts before or used free services before but MS and Google aren't the same, maybe similar but not the same. It doesn't objectively make one better than the other it's subjective.

MS revenue isn't Bing and probably not hotmail. It's money is in selling software, hardware, and online services. Bing is a loss leader for windows desktop and phone. Outlook email may be a loss leader for office. Office and windows among others cover these loss leaders. That's why they are free. Granted you need to cut your losses so yes you do get ads but only to cut your losses not make your profits.

Google's profits are almost the opposite. They give away the software, hardware, and services to make profits off their use.

So no they are not the same. The better way is subjective.


RE: Was it true?
By atechfan on 4/15/2014 10:30:53 PM , Rating: 4
Nobody was criticizing Google for monetizing. They were criticizing the way they were monetizing. You can scream "MS does it too!!!!11!1!!1" until you are blue in the face, but you will still be wrong. MS does not scan e-mails for ad keywords and Google does. End of story.


RE: Was it true?
By Reclaimer77 on 4/16/2014 7:34:57 AM , Rating: 2
quote:
Nobody was criticizing Google for monetizing.


Yes they are. That is what all of you are doing. You want Google to provide free services, but make little to no profit whatsoever.

Do you even have a clue how much money it costs to provide Gmail and Google to billions of users across the world?? Obviously not.

But hey go around raising your pitchforks high, go burn that witch, I really don't care. Just the ignorance here is a little hard to swallow.


RE: Was it true?
By atechfan on 4/16/2014 9:23:24 AM , Rating: 2
I don't care that Google is monetizing Gmail. I would expect them too. It would be stupid otherwise. I don't even care that they are targeting ads based on scanning the e-mails. No human actually sees that. I am just trying to explain the way it is perceived by people. I am definitely not saying that Google is wrong to be doing it from my own point of view. But unlike you, I CAN understand other people's views, even when I disagree with them.

Perhaps you missed where I posted that it isn't likely to bring about Google's downfall in the article about Google changing the wording of their TOS to better reflect what they are doing. Of course you did. In your narcissistic world, if it isn't in reply to one of your posts, it doesn't matter. Otherwise, you wouldn't be accusing me of trying to pick on you or of only posting in MS articles.

Grow up. The world doesn't revolve around you. I don't follow you around. I read every article, and I tend to refute idiotic posts, no matter what the topic. You just have an unusually large share of the idiotic posts. The red headlines draw my eye to them.


"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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