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AMD and ATI are already planning scalable designs for 2008
"Torrenza" platforms and unified GPU/CPU processors

AMD announced the $5.4B USD takeover of ATI earlier today, but the new company is already making large plans for the future.  Dave Orton, soon-to-be Executive Vice President of AMD's ATI Division, claimed that AMD and ATI would begin leveraging the sales of both companies by 2007.  However, a slide from the AMD/ATI merger documentation has already shown some interesting development plans for 2008.

Specifically, it appears as though AMD and ATI are planning unified, scalable platforms using a mixture of AMD CPUs, ATI chipsets and ATI GPUs.  This sort of multi-GPU, multi-CPU architecture is extremely reminiscent of AMD's Torrenza technology announced this past June, which allows low-latency communications between chipset, CPU and main memory. The premise for Torrenza is to open the channel for embedded chipset development from 3rd party companies. AMD said the technology is an open architecture, allowing what it called "accelerators" to be plugged into the system to perform special duties, similar to the way we have a dedicated GPU for graphics.

Furthermore, AMD President Dirk Meyer also confirmed that in addition to multi-processor platforms, stating "As we look towards ever finer manufacturing geometries we see the opportunity to integrate CPU and GPU cores together onto the same die to better serve the needs of some segments."  A clever DailyTech reader recently pointed out that AMD just recently filed its first graphics-oriented patent a few weeks ago.  The patent, titled "CPU and graphics unit with shared cache" seems to indicate that these pet projects at AMD are a little more than just pipe dreams.

During the AMD/ATI merger conference call, Meyer furthermore added that not too long ago, floating point processing was done on a separate piece of silicon.  Meyer claimed that the trend for the FPU integration into the CPU may not be too different than the evolution of the GPU into the CPU.

Bob Rivet, AMD's Chief Financial Officer, claims the combined company will save nearly $75M USD in licensing and development overlap in 2007 alone, and another $125M in 2008.  Clearly the combined development between the two companies has a few cogs in motion already.


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Hmmm....
By IamKindaHungry on 7/25/2006 12:08:47 AM , Rating: 5
Somewhere in Santa Clara, at this moment there is a meeting going on, I sure its going something like this...


Executive #1: Did you hear AMD bought Ati today?

Executive #2: Yeah, I wonder how that is going to affect our business strategy in the coming years?

Executive #1: In the short-term I dont think we have too much to worry about, but you might want to tell the boys in legal that by 2010 they are going to have more work than they ever dreamed.

Executive #2: What are you talking about?

Executive #1: Well,not only do we have to give huge discounts so that OEM's dont use their processors but now we have to make sure nobody uses their chipsets as well!

<both laugh>

Executive #2: Considering we've been doing that for almost 10 years and they just figured it out, I'll let the boys in legal know they have nothing to worry about until 2015 at the earliest.




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