Print 10 comment(s) - last by Reclaimer77.. on Apr 10 at 6:40 PM

Nikon rolls out a new Android-powered digital camera

Nikon has rolled out its new Coolpix S810c, which is point-and-shoot camera that runs the Android (4.2.2) operating system. The S810c features 12x optical zoom and a 16MP sensor. Nikon says that the OS and integrated Wi-Fi gives the camera a feel similar to that of a smartphone when in use.
What the OS allows is for users to shoot photos and video with the camera and then upload them directly to social networks like Twitter or Facebook. The camera also supports apps and access to Google Play. That means you can check email on the camera or email photos and video directly using the 3.7” rear display (provided you are near a Wi-Fi hotspot).

The 12x optical zoom lens has a 35mm equivalent range of 25-300mm and digital zoom that expands that up to 600mm. Nikon uses a 16MP backside illuminated sensor in the camera and it has built-in image stabilization.
Images can be touched up inside the camera and they can be appended with comments up to 400 characters. GPS functionality is built in allowing location data to be stored with the photos. Images are stored to microSDHC or SDXC cards and video can be recorded in full HD resolution.

The Coolpix S810c will launch in May with a price tag of $350.
Nikon rolled out its first Android-powered digital camera called the S800c back in 2012. Nikon’s use of that operating system in the S880c led to the company having to pay royalties to Microsoft

Sources: Nikon [1], [2]

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By Nortel on 4/10/2014 11:47:48 AM , Rating: -1
Seems like nobody cares about image quality anymore? It's come to slapping android, gps, email, facebook, wifi and the kitchen sink onto a camera and calling it all-in-one.

Everyone and their dog have cellphones... Nikon really should have tried to partner with a hand set manufacturer to put in nikkor lenses and nikon sensors... At this point they are well behind Sony... who provided all the sensor/lenses for iPhones.

RE: gimmick
By StealthX32 on 4/10/2014 11:50:08 AM , Rating: 2
Uh, ever heard of different market segments?

Galaxy Camera has been incredibly successful, I'm not sure why this wouldn't either. At the same time, nobody is buying this expecting DSLR quality.

RE: gimmick
By EricMartello on 4/10/2014 12:14:44 PM , Rating: 2
That's his point - people don't care about image quality much and think the garbled mess of pixels these dinky cameras produce are adequate. We know this camera is not aimed at pros, semi-pros or serious hobbyists...but I do agree that Nikon should have pursued deals in which it would provide lenses to mobile phone makers. I love my nikon lenses in my glasses.

RE: gimmick
By DanNeely on 4/10/2014 1:15:48 PM , Rating: 2
You're never going to get good pictures from something as thin as a current generation smart phone; there isn't enough space for optics to illuminate anything but a tiny sensor which is going to be inherently noisy.

Looking at the rest of Nikon's current compact lineup; this appears to be a close match hardware wise to the S6800 which launched earlier this year. It's the same size sensor, same amount of optical zoom, and a slightly smaller screen (3.7" vs 3").

The S6800 has an MSRP of $220 ($200 on Amazon); meaning it's probably going to be a $125ish price premium once the early adopter tax expires and the 810c ends up similarly discounted. This is better than the IIRC ~2x as large premium the Galaxy camera charged for an Android UI. With Android 4.x holding the line on system requirements and SoCs/etc getting steadily cheaper, I wouldn't be surprised if in a few years heavily skinned Android ends up replacing proprietary firmware on most mainstream cameras as the extra hardware to run it becomes cheaper relative to the cost of maintaining an entire OS for the camera companies.

RE: gimmick
By Reclaimer77 on 4/10/2014 6:40:06 PM , Rating: 2
Nortel is being his typical self.

Yeah nobody cares about image quality! We should all be walking around with this strapped to our necks

RE: gimmick
By Argon18 on 4/10/2014 12:13:44 PM , Rating: 2
Yeah but it's ' Full HD ' so it has to be good right? And what if you get lost while taking photographs, that GPS will come in handy. And you need Facebook everywhere, to publish your vain self-absorbed drivel, there's nothing more important than that.

RE: gimmick
By hpglow on 4/10/2014 12:34:35 PM , Rating: 2
It has to be better than pictures taken with a phone. I get tired of piss poor cell phone photos. Then they are like "hey you can put this into photoshop and fix it right"? I totally understand that no one wants to drag a nice SLR around incase their kid does something cute at the park, but if you are going to do something special or meet a life-long hero put a real camera in your bag. No amount of editing can fix a horribly underexposed photo or one taken at a disparringly low resolution.

RE: gimmick
By Strunf on 4/10/2014 12:38:19 PM , Rating: 2
Nikon can't compete with SONY on the sensor/lenses for smart-phones, the margins are razor sharp on this segment and you only make any profit in large volumes, even Cannon doesn't want to enter this market.

RE: gimmick
By drycrust3 on 4/10/2014 1:08:27 PM , Rating: 2
Seems like nobody cares about image quality anymore?

I'm not sure why you think the image quality will be poor, that would depend on the quality of the lens, and I'm pretty sure that Nikon wouldn't sell a digital camera which has a poor lens, or should I say a poor lens and inadequate sensor, on it.
When I saw this I thought that maybe this would be able to use the cellular network, but with 16MP photos it probably is better not to.
Gimmick? No, you need to look at where technology is heading: Internet + Cellular network + handsized computer + 64 bit processor + OS with large application library (e.g. Android, iOS). Okay, this uses WiFi not the cellular network, but the cellular network has caps on it (at least in New Zealand, where I live, anyway), and it doesn't have the 64 bit processor, but it does have Android (and Play Store!). This isn't a gimmick, this is an important camera. I'm not sure I would rate this as important as the first 35 mm camera or the first digital camera with jpeg compression, but this is almost as important as that.

RE: gimmick
By bug77 on 4/10/2014 4:09:10 PM , Rating: 2
Nikon really should have tried to partner with a hand set manufacturer to put in nikkor lenses and nikon sensors... At this point they are well behind Sony... who provided all the sensor/lenses for iPhones.

Sony provides all the sensors for Nikon, too, so...

As for image quality, high-end screens today range between 2 and 3MP. 8MP if you get your hands on a UHD monitor. Who's going to notice the lack of detail because of aggressive noise reduction? Plus, probably more than half the picture taken these days are meant for Facebook anyway. I carry my D5000 with me, I like quality photos (even if I'm not shooting art), but I can see how people could overlook a lot about quality.
In a way, it's like HiFi audio: generic, even plastic, speakers seem acceptable until you get to hear the real thing.

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