T-Mobile Offering "Simple Starter" Plan for $40/Month, Calls Competitor's Plans Bait-and-Switch
April 9, 2014 12:56 PM
comment(s) - last by
The plan will be made available in stores this Saturday
T-Mobile has been at its UnCarrier strategy for a year now and there's no signs of stopping as the wireless carrier unveils a new budget-friendly plan.
T-Mobile has announced its
"Simple Starter" plan
, which is only $40 per month and includes unlimited talk and text and 500MB of capped data.
The new plan is aimed at customers that use little or no data on their phones. T-Mobile says its low-end plan differs from others at Verizon and AT&T because it doesn't hit users with massive overage charges when customers go over the threshold. T-Mobile's plan is meant to be "predictable," and with Simple Starter, the company promises customers will never pay data overages again.
In other words, goodbye bill shock.
"With AT&T’s entry-level plans, for example, your costs immediately jump by increments of $20 when you slip over the threshold into massive overages — in what amounts to an obscene 44% price hike on those customers least able to absorb overages and bill shock," said T-Mobile CEO John Legere.
T-Mobile CEO John Legere [SOURCE: NYT]
"It’s wrong. And I personally want to drive those predatory bait-and-switch schemes out of this industry."
The plan will be made available in stores this Saturday, and a prepaid version is due to be released on May 17.
T-Mobile has offered other UnCarrier moves in the past, such as such as
paying up to $350
in early termination fees (ETFs) and offering
for unlimited international text and data. It looks like there's more on the way in the coming days, as well.
"Our new Simple Starter plan represents our commitment to advocate for consumers and to change this industry," said Legere. "With Simple Starter, you’ll never pay data overages again – ever. Come to T-Mobile and experience complete freedom from the fear of bill shock. This Un-carrier approach to value plans – and the announcements to come this week – are purpose-built to accelerate this momentum, continue disrupting and innovating this industry, and deliver even more amazing value and freedom to our customers."
This article is over a month old, voting and posting comments is disabled
RE: sweet deal
4/9/2014 1:28:02 PM
Yup, that is where I am. I dont think I have ever used even 200mb in a month. Wifi is everywhere you go, and usually when out and about people are not dong anything data intensive. I would be on this immediately if not on contract.
RE: sweet deal
4/9/2014 1:30:41 PM
I thought T-Mobile was paying out contracts, might want to look into it.
RE: sweet deal
4/9/2014 2:22:41 PM
They are... Moved my wife over 2 months ago - I meant I am on a company paid contract, so free Verizon is still better. If I were not, I would dump Verizon in a hot second and go T-Mo. Sweet deals, faster updates, less intrusion.
Plus, at least where I live (Phoenix metro area) we have had no reception issues at all with T-Mo.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
T-Mobile Will Pay Up to $350 in ETFs Per Line for New Customers, Celebrates Over 1.6 Million Additions in Q4
January 8, 2014, 4:09 PM
T-Mobile Introduces Free Roaming for Unlimited International Text, Data
October 10, 2013, 12:38 PM
Quick Note: Toshiba to Restructure PC Business, Cut 900 Jobs Worldwide
September 18, 2014, 1:40 PM
Samsung Galaxy Note 4 U.S. Pre-orders Start Sept 19, Launches Oct 14
September 18, 2014, 10:15 AM
Amazon Releases New and Refreshed Kindle Fire Tablets, Announces Fire OS 4
September 17, 2014, 10:23 PM
Apple Launches iOS 8 for iPads, iPhones
September 17, 2014, 1:54 PM
Apple Cripples NFC in iPhone 6, 6+ With Developer Ban
September 17, 2014, 1:00 PM
5.7" ZTE ZMAX "Phablet" Coming to T-Mobile Sept 24 for $252
September 17, 2014, 11:50 AM
Most Popular Articles
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
Dell Announces "World's Thinnest" Tablet: The Venue 8 7000 Series
September 11, 2014, 8:51 AM
Windows 9's Latest Metro Start Menu Leaks, German Site Accidentally Outs Leaker
September 11, 2014, 8:36 PM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information