T-Mobile Offering "Simple Starter" Plan for $40/Month, Calls Competitor's Plans Bait-and-Switch
April 9, 2014 12:56 PM
comment(s) - last by
The plan will be made available in stores this Saturday
T-Mobile has been at its UnCarrier strategy for a year now and there's no signs of stopping as the wireless carrier unveils a new budget-friendly plan.
T-Mobile has announced its
"Simple Starter" plan
, which is only $40 per month and includes unlimited talk and text and 500MB of capped data.
The new plan is aimed at customers that use little or no data on their phones. T-Mobile says its low-end plan differs from others at Verizon and AT&T because it doesn't hit users with massive overage charges when customers go over the threshold. T-Mobile's plan is meant to be "predictable," and with Simple Starter, the company promises customers will never pay data overages again.
In other words, goodbye bill shock.
"With AT&T’s entry-level plans, for example, your costs immediately jump by increments of $20 when you slip over the threshold into massive overages — in what amounts to an obscene 44% price hike on those customers least able to absorb overages and bill shock," said T-Mobile CEO John Legere.
T-Mobile CEO John Legere [SOURCE: NYT]
"It’s wrong. And I personally want to drive those predatory bait-and-switch schemes out of this industry."
The plan will be made available in stores this Saturday, and a prepaid version is due to be released on May 17.
T-Mobile has offered other UnCarrier moves in the past, such as such as
paying up to $350
in early termination fees (ETFs) and offering
for unlimited international text and data. It looks like there's more on the way in the coming days, as well.
"Our new Simple Starter plan represents our commitment to advocate for consumers and to change this industry," said Legere. "With Simple Starter, you’ll never pay data overages again – ever. Come to T-Mobile and experience complete freedom from the fear of bill shock. This Un-carrier approach to value plans – and the announcements to come this week – are purpose-built to accelerate this momentum, continue disrupting and innovating this industry, and deliver even more amazing value and freedom to our customers."
This article is over a month old, voting and posting comments is disabled
RE: sweet deal
4/9/2014 1:20:37 PM
Looks like the plan I was on at $50 a month before they doubled my data, now I can downgrade and save some money. Nice.
RE: sweet deal
4/9/2014 2:23:01 PM
It's really close to the original single line $50 a month Simple choice plan. Since they released that original plan they've added a bunch of features to add value including doubling the data, international roaming, calling, texting, etc.
This plan drops all the extra's but it does differ in one way apparently. The original plan throttled once you used up your 500mbs. This plan will cap and you'd have no data once you hit your cap until your next billing cycle starts. Still not a bad plan if you aren't using up the data. I'm pretty sure I'll be switching my wife to this plan as her data usage has been between 50-100mbs so 500 is more than plenty.
One could point out that MetroPC has a $40 plan with Unlimited talk and text and 500mbs but throttles after the 500mbs and the 40 includes all taxes and fees so it ends up being slightly better if you do ever hit the cap and slightly cheaper because of including the taxes and fees but is a prepaid plan. I'm not sure how the roaming compares to T-Mobile proper when they don't have coverage or other subtler things like prioritization of access when cells are busy.
"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller
T-Mobile Will Pay Up to $350 in ETFs Per Line for New Customers, Celebrates Over 1.6 Million Additions in Q4
January 8, 2014, 4:09 PM
T-Mobile Introduces Free Roaming for Unlimited International Text, Data
October 10, 2013, 12:38 PM
Verizon Wireless Unlimited LTE Customers Rejoice; Throttling Campaign Canceled
October 1, 2014, 4:57 PM
Quick Note: Apple's iPhone 6 Billboards are Ironically Bent
October 1, 2014, 4:55 PM
Now Verizon Wireless is Jumping on the "Double Data" Bandwagon
October 1, 2014, 2:50 PM
Sprint Counters AT&T’s Double Data Promotion, Offers Even Larger Data Pools
October 1, 2014, 1:38 PM
Report: Microsoft’s Lumia 530 to Hit T-Mobile This Month for $69 Off-contract
October 1, 2014, 9:10 AM
Quick Note: Pebble, Pebble Steel Smartwatches Reduced to $99, $199 Respectively
September 30, 2014, 3:59 PM
Most Popular Articles
New AT&T Mobile Share Value "Double Data" Promotion Lasts Through October
September 28, 2014, 8:32 AM
Update: Apple Releases iOS 8.0.2 Update to Make Up for Botched 8.0.1 Release
September 25, 2014, 8:19 PM
Appalling Negligence: Decade-Old Windows XPe Holes Led to Home Depot Hack
September 8, 2014, 8:58 PM
TiVo Mega Features 24TB of Storage, Can Record Three Years* Worth of TV Content
September 8, 2014, 8:45 AM
FBI Outraged That Apple, Google are Adopting Digital "Locks" to Protect Users
September 26, 2014, 1:00 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information