HTC Bleeds $62 Million USD in Q1 2014, Looks Ahead to Hopeful One M8 Sales
April 7, 2014 1:39 PM
comment(s) - last by
Marketing was cited as the HTC One's failure
HTC posted a first quarter loss for 2014, but hopes its new flagship smartphone -- the
HTC One M8
-- will have better luck than the original HTC One.
, HTC posted its second loss in three quarters ahead of the release of the HTC One M8. The original flagship HTC One was a highly rated phone, but reportedly couldn't grab sales because of a poor marketing strategy.
HTC reported a net loss of T$1.88 billion ($62.06 million USD) for the January-March quarter of 2014. That's wider than analyst predictions of a loss of T$1.59 billion, and definitely below the profit of T$85 million reported a year earlier.
Revenue also took a tumble, falling 22.6 percent to T$33.12 billion.
HTC had a net income of NT$310 million ($10 million USD) in the last quarter of 2013, but analysts attributed this to the sale of beats -- not significant sales in devices.
HTC One M8
The Q1 2014 loss was reportedly due to slowed HTC One sales ahead of its successor's release. HTC's One had a hard time selling despite receiving great reviews because the marketing strategy for the device was considered "confusing" by many.
HTC hired actor Robert Downey Jr. to star in some HTC One commercials. HTC spent just $75.8 million USD in marketing last year while its major competitors spent much, much more -- Samsung spent $363 million USD on marketing in the U.S. while Apple spent $350.9 million USD.
But HTC is looking ahead and hoping for great sales with the One M8, which was released in late March 2014. It's the successor of the HTC One, and has also received great reviews. Hopefully the marketing aspect will work differently.
Shares of HTC have fallen 38 percent over the past year.
This article is over a month old, voting and posting comments is disabled
RE: Great build quality
4/8/2014 7:43:52 AM
Sorry, unless you mean the Galaxy S series, in which case I totally understand. Expensive AND plastic shit.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
HTC CEO: "The HTC One (M8) is the Best Phone We Have Ever Launched"
March 25, 2014, 11:47 AM
Die Shots Confirm A8 Packs Six PowerVR "Rogue" GPU Clusters
September 22, 2014, 4:05 PM
WSJ: Yes, HTC Nexus 9 ("Babel") is Incoming
September 22, 2014, 4:00 PM
Quick Note: Flagship BlackBerry Passport Smartphone to be Priced at $599 Unsubsidized
September 22, 2014, 3:31 PM
ChipWorks Confirms Apple's iPhone A8 SoC Switch to TSMC
September 22, 2014, 1:41 PM
A Year After It Was First Announced, PlayStation TV Headed to U.S. for $99
September 22, 2014, 11:37 AM
4.7" Samsung Galaxy Alpha to Grace AT&T’s Network Sept. 26 for $199 on Contract
September 22, 2014, 11:16 AM
Most Popular Articles
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Apple iPhone 6, iPhone 6 Plus Reviews Roll In
September 16, 2014, 9:13 PM
Big Media: If You Want Privacy, You're Probably a Pirate
September 18, 2014, 2:57 PM
Apple Cripples NFC in iPhone 6, 6+ With Developer Ban
September 17, 2014, 1:00 PM
"Decepticon" Driver Triumphs Over Cops in Massachusetts Court
September 5, 2014, 12:07 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information