Windows Goes Free for Tablets, Phones
April 3, 2014 10:13 AM
comment(s) - last by
Microsoft tries to compete with Google and Apple
In addition to the launch of
new Windows Phone devices
the flagship Lumia 930
, Microsoft Corp. (
) had two other big pieces of news on Tuesday at
the BUILD conference
new Microsoft CEO Satya Nadella
announced that Microsoft would be following in Google Inc.'s (GOOG) footsteps, offering Windows for free to tablet and smartphone OEMs.
This was surely a difficult decision, one that Microsoft's last CEO, Steve Ballmer, was unable to make. But Microsoft had already in recent years
drastically trimmed its smartphone and tablet licensing rates
, given that it was spending a lot of money to make these products and
almost no one was buying or using them
. Prior to this week's announcement, Microsoft was reportedly charging between $5 USD and $15 USD per tablet (Windows RT) or smartphone (Windows Phone) license.
Gartner, Inc. (
) estimates that today only 3 percent of smartphones and 2 percent of tablets run Windows. Microsoft is currently
in third place in each market
But going free could change that.
Mr. Nadella, who rose up at Microsoft as a cloud computing star, indicated that the cloud will be a key part of Microsoft's strategy going forward. He
We are going to innovate with a challenger mindset. We are not coming at this as some incumbent trying to do the next version of Windows, we are going to come at this by innovating in every dimension.
Our vision, simply put, is to thrive in this world of mobile first, cloud first. Our goal is to really build platforms, create the best end-user experiences, the best developer opportunities and IT infrastructure for this ubiquitous computing world.
Key components of that cloud strategy include natural language processing and cloud storage. Microsoft
announced the personal assistant Cortana
at BUILD, which is currently in beta. Significantly smarter than Apple, Inc.'s (
) current model Siri assistant, Cortana's advanced abilities to understand rather abstract queries heavily leverages Microsoft's cloud computing prowess. Likewise Microsoft's
recently announced OneDrive
is gunning for Google Inc.'s (
) Google Drive and other storage services like Box.
rumored to be considering an ad-supported free version
of PC (laptop, desktop, hybrids) Windows to OEMs as well.
This article is over a month old, voting and posting comments is disabled
RE: Too late
4/3/2014 3:48:53 PM
Originally, my S3 would drop around 30% overnight.
Part of the problem was the poor 4g signal I had at home, so I turned off the 4G data & GPS. Then it only dropped around 20% overnight.
A few months ago I upgraded to 4.3, and tweeks some of the new power settings. Now I can leave 4g turn on all the time, and the phone drops less than 10% overnight.
Only reason you phone would use so much battery overnight is if you have multiple apps tring to sync data (like email, facebook, etc).
With 4.3, you can turn off wi-fi and set your email to sync less often overnight to save even more battery power.
RE: Too late
4/3/2014 4:58:31 PM
Yeah, most "mysterious" battery drain problems are related to poor signal. While I was in Germany, I kept my Galaxy S in airplane mode (only turning on wifi when I was near a friend's hotspot). The battery would last nearly 5 days since it wasn't constantly searching for and communicating with towers. I accidentally turned off airplane mode once and fished the phone out of my pocket when it started to feel hot. It had burned through a third of its battery in about an hour broadcasting at full power trying to find a tower.
On my current phone (Nexus 5), when I first got it the battery would die overnight if I didn't put it on the charger. Then Sprint set up a new tower nearby (I get 20-30 Mbps LTE now - very tempted to cancel my FIOS Internet). If I spend the weekend at home gaming and not using the phone much, it only loses about 25%-33% per day.
RE: Too late
4/3/2014 5:32:40 PM
Nutzo and Solandri,
Thank you -- this is good information.
We sort of went on a tangent -- I do like Android, but I feel that it can improve in a number of areas, just as Windows Phone can. The original post implies that Windows Phone is terrible, which was the key point I wanted to address.
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