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Microsoft tries to compete with Google and Apple

In addition to the launch of new Windows Phone devices, including the flagship Lumia 930, Microsoft Corp. (MSFT) had two other big pieces of news on Tuesday at the BUILD conference.
 
First, new Microsoft CEO Satya Nadella announced that Microsoft would be following in Google Inc.'s (GOOG) footsteps, offering Windows for free to tablet and smartphone OEMs.  
 
This was surely a difficult decision, one that Microsoft's last CEO, Steve Ballmer, was unable to make.  But Microsoft had already in recent years drastically trimmed its smartphone and tablet licensing rates, given that it was spending a lot of money to make these products and almost no one was buying or using them.  Prior to this week's announcement, Microsoft was reportedly charging between $5 USD and $15 USD per tablet (Windows RT) or smartphone (Windows Phone) license.

Lumia 630

Gartner, Inc. (IT) estimates that today only 3 percent of smartphones and 2 percent of tablets run Windows.  Microsoft is currently in third place in each market.
 
But going free could change that.  
 
Mr. Nadella, who rose up at Microsoft as a cloud computing star, indicated that the cloud will be a key part of Microsoft's strategy going forward.  He states:

We are going to innovate with a challenger mindset. We are not coming at this as some incumbent trying to do the next version of Windows, we are going to come at this by innovating in every dimension.

Our vision, simply put, is to thrive in this world of mobile first, cloud first.  Our goal is to really build platforms, create the best end-user experiences, the best developer opportunities and IT infrastructure for this ubiquitous computing world.
 

Key components of that cloud strategy include natural language processing and cloud storage.  Microsoft announced the personal assistant Cortana at BUILD, which is currently in beta.  Significantly smarter than Apple, Inc.'s (AAPL) current model Siri assistant, Cortana's advanced abilities to understand rather abstract queries heavily leverages Microsoft's cloud computing prowess.  Likewise Microsoft's recently announced OneDrive is gunning for Google Inc.'s (GOOG) Google Drive and other storage services like Box.
 
Microsoft is rumored to be considering an ad-supported free version of PC (laptop, desktop, hybrids) Windows to OEMs as well.

Source: Reuters



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RE: data plans and coverage
By gixser on 4/3/2014 2:03:35 PM , Rating: 2
The thing I like about Windows Phone is that I can download my maps, xbox music, Nokia mixes, etc while on wi-fi for later use. I can also tell it to only upload my photos to the cloud when I'm on wi-fi. I don't worry about data use charges (work phone) but I like the efficiency of this approach.

Also see Wi-Fi Sense: http://www.engadget.com/2014/04/02/windows-phone-8...


RE: data plans and coverage
By Alexvrb on 4/6/2014 12:03:58 PM , Rating: 2
Those are all really great features. But to me, the maps isn't just about bandwidth conservation. If you're travelling and you lose reception on a device with no offline maps, well... there goes your map! But you still have GPS, so a device with an offline map still works perfectly. There's been a couple of occasions where I've fired up Drive to help someone with an Android device that thought we were driving through a rather strange flat checkerboard section of the mountains.


"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov














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