Yahoo Wants to Battle YouTube for Online Video Dominance
April 1, 2014 10:14 AM
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Yahoo wants its own video streaming service and plans to pay out more than YouTube
The top site online for uploading and viewing video on the internet is YouTube by far, which is owned by search giant Google. Yahoo has attempted (and
) to encroach onto Google’s turf in the search world, but it’s not stopping the company from shifting resources to create a credible YouTube competitor.
Re/code indicates that Yahoo plans to launch the site within the coming months, and is even attempting to lure some of YouTube’s most infamous stars and networks (with cold, hard cash) to headline the new streaming site. Sources indicate that Yahoo plans to offer content makers improved ad revenue sharing or guaranteed ad rates for videos they post to the Yahoo site.
Yahoo CEO Marissa Mayer [Image Source: AP]
Yahoo is also preparing a new content management system for the endeavor that would be used for its own service, and plans to offer video makers extensive marketing on its home page and via other sources on a non-exclusive basis.
Yahoo could always jumpstart its video efforts by purchasing an existing service like Vimeo, but the company has already seen its previous efforts dashed. Last year, Yahoo tried to purchase French streaming video company DailyMotion, but
the $300 million deal went up in smoke
after French politicians balked at Americans getting their hands on a “French Internet success story.”
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RE: A quote from the movie Taken
4/2/2014 4:27:05 PM
Yahoo made the mistake of thinking it had to be #1 in all categories or else it would cut them. Their music service was hands down better than anything in play now. Because it wasn't #1, they turfed it. Sometimes it's not a single application or service that a giant portal like Yahoo has that makes it #1. It had a lot of services which have eroded over the years. Sometimes it's the sum of its parts that makes something number 1 rather than a single thing. If Google turfed Youtube, for instance, would it still be #1?
It's not #1 any more, but it is still very competitive and can take over Google's service at any time should it provide a service which beats Youtube's service. Their move to provide local news casts, for example, is something that I find particularly interesting and enough to be worth checking out.
Anyways, let's see what happens. Don't forget that Yahoo is still a very relevant company, and the ground can shake at any time in Silicone Valley.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
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