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Yahoo wants its own video streaming service and plans to pay out more than YouTube

The top site online for uploading and viewing video on the internet is YouTube by far, which is owned by search giant Google. Yahoo has attempted (and mostly failed) to encroach onto Google’s turf in the search world, but it’s not stopping the company from shifting resources to create a credible YouTube competitor.
 
Re/code indicates that Yahoo plans to launch the site within the coming months, and is even attempting to lure some of YouTube’s most infamous stars and networks (with cold, hard cash) to headline the new streaming site. Sources indicate that Yahoo plans to offer content makers improved ad revenue sharing or guaranteed ad rates for videos they post to the Yahoo site.


Yahoo CEO Marissa Mayer [Image Source: AP]
 
Yahoo is also preparing a new content management system for the endeavor that would be used for its own service, and plans to offer video makers extensive marketing on its home page and via other sources on a non-exclusive basis.
 
Yahoo could always jumpstart its video efforts by purchasing an existing service like Vimeo, but the company has already seen its previous efforts dashed. Last year, Yahoo tried to purchase French streaming video company DailyMotion, but the $300 million deal went up in smoke after French politicians balked at Americans getting their hands on a “French Internet success story.”

Source: Re/code



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RE: A quote from the movie Taken
By MrBlastman on 4/1/2014 11:28:08 AM , Rating: 3
If creating a new service and becoming number one was easy, Bing would be the number one search engine by now...


RE: A quote from the movie Taken
By TSS on 4/1/2014 7:27:00 PM , Rating: 2
Trying to compete on relevance of search results and the convenience of watching one's favorite content are 2 different things though. Google's search algorithm simply can't be beat (yet).

On youtube though, the recent changes to the comment system and copyright system are widely disliked. Same as with the extra clicks to up the quality of the video (where it used to be 2, it is now 4, tough they've since improved automatic switching). Really it's not that hard anymore to think up superior alternatives.

There are just 2 hard parts to creating "the next big" video site: 1. Getting the copyright lobby to agree with your way of doing things, and 2. be willing to absorb billions and billions of losses while growing the website to a userbase that'll make ad-based revenue possible.

Even if yahoo gets the copyright lobby on their side, i doubt they can bleed money like google has. Sure, they're making money off youtube now, but that's only after years of bleeding money like only google could. Considering Yahoo has less money to bleed, promises more ad-revenue to it's content creators and is less deep into the market of selling your data to 3rd parties.... i don't see them creating a succesfull youtube competitor.

They're seriously underestimating the amount of money they're going to lose and the time involved before the amount of subscribers have grown enough to make it profitable.


RE: A quote from the movie Taken
By ritualm on 4/1/2014 9:05:05 PM , Rating: 2
Or do it like dwango, which de-prioritized the traffic of non-paying users and put a lot of its features behind a paywall.

I don't like YouTube because these days it's more about policing than sharing, the latter which was the main reason it was so successful.


By wordsworm on 4/2/2014 4:27:05 PM , Rating: 2
Yahoo made the mistake of thinking it had to be #1 in all categories or else it would cut them. Their music service was hands down better than anything in play now. Because it wasn't #1, they turfed it. Sometimes it's not a single application or service that a giant portal like Yahoo has that makes it #1. It had a lot of services which have eroded over the years. Sometimes it's the sum of its parts that makes something number 1 rather than a single thing. If Google turfed Youtube, for instance, would it still be #1?

It's not #1 any more, but it is still very competitive and can take over Google's service at any time should it provide a service which beats Youtube's service. Their move to provide local news casts, for example, is something that I find particularly interesting and enough to be worth checking out.

Anyways, let's see what happens. Don't forget that Yahoo is still a very relevant company, and the ground can shake at any time in Silicone Valley.


"Google fired a shot heard 'round the world, and now a second American company has answered the call to defend the rights of the Chinese people." -- Rep. Christopher H. Smith (R-N.J.)

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