Yahoo Wants to Battle YouTube for Online Video Dominance
April 1, 2014 10:14 AM
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Yahoo wants its own video streaming service and plans to pay out more than YouTube
The top site online for uploading and viewing video on the internet is YouTube by far, which is owned by search giant Google. Yahoo has attempted (and
) to encroach onto Google’s turf in the search world, but it’s not stopping the company from shifting resources to create a credible YouTube competitor.
Re/code indicates that Yahoo plans to launch the site within the coming months, and is even attempting to lure some of YouTube’s most infamous stars and networks (with cold, hard cash) to headline the new streaming site. Sources indicate that Yahoo plans to offer content makers improved ad revenue sharing or guaranteed ad rates for videos they post to the Yahoo site.
Yahoo CEO Marissa Mayer [Image Source: AP]
Yahoo is also preparing a new content management system for the endeavor that would be used for its own service, and plans to offer video makers extensive marketing on its home page and via other sources on a non-exclusive basis.
Yahoo could always jumpstart its video efforts by purchasing an existing service like Vimeo, but the company has already seen its previous efforts dashed. Last year, Yahoo tried to purchase French streaming video company DailyMotion, but
the $300 million deal went up in smoke
after French politicians balked at Americans getting their hands on a “French Internet success story.”
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4/1/2014 11:25:34 AM
Even Google admits it has a hard time monetizing Youtube. Of all the products in Google's portfolio, why would try to compete precisely with Youtube?
4/1/2014 1:01:59 PM
My thought (purely conjecture) is that Yahoo maybe sees a service monopolized by Google/Youtube and they see a chance to pull in more customers as many are beginning to avoid Youtube (more specifically, avoiding Youtube as a result of tying all the google services to Google+). It's unfortunate, but there is a lot of functionality in Youtube that can't be reached unless one logs in with a google account.
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